#marketingsailboat no. 3: Originality

You are what you eat ????????

Oddly enough, it also applies to what people sees online. Having been read a few current and "relevant" articles regarding the latest trends, it always comes to a point in time where you will apply or try to imitate that certain method you've just read.

But eventually, right after the application of each nuts and bolts, despite of the hard work you'll notice that what you've made made little to no value to your audience online.

Now you're at loss...

Asking questions to yourself: "Did I missed something?" "I knew that idea was better before!" and "I suppose I've not been working harder for it"

Worse, you get bombarded and overwhelmed by ideas because you've claimed to have read on "various sources" for the purpose of "originality" to your content

Which is now why we come to our #marketingsailboat tip no. 3 of the day:

"Originality doesn't always come from taking pieces from multiple sources"

Though it is important to note that, whether you already have experience or not, authenticity doesn't serve mainly as a selling point.

On the contrary it is one very valuable feature of what you are offering...

But not the killer factor to put meal on the table.

"So what can I do in order to develop more originality then?" You may ask.

Here, I've listed a few key points for you:

1. Have lots of ideas, but let the mind point towards the direction.

You have to generate a lot of variety but also be ready to do the tedious work to pick for the quality and relevant ones. Be mindful of who will be getting in touch, the people who will scroll past and those who are your ideal target.

2. Judge ideas but be creative about it.

Harry Potter was rejected by publishers because it was too long. “Who would read a children's book that was hundreds and hundreds of pages?” they thought.

But that's not the right way to evaluate an original idea. You have to be flexible, see through opportunities, but eliminate underlying factors. In short work S.M.A.R.T. for that one killer idea.

Therefore, what you want to do is ask: “Is this going to appeal to the audience” as opposed to “Is this similar to what's come before?”

3. Procrastination is not a vice, it can be a virtue.

When you straight dive in to the task you'll end up with an enclosed and narrow vision. Hence you fail to see the bigger picture. There's no harm in taking a quick break once in a while after a hard day's work. You need also to rest.

In short, always aim to be the better you! Because generally speaking, there isn't really original ideas...

But there can be, and always be, an original YOU.

#authenticity

#contentmarketing

#tips

#betteryourself