Marketing’s GenAI Power Couple
Lisa Peyton
Senior AI & Experiential Marketing Strategist | Emerging Technology & Strategic Communications Professor | AI Content Creator | Media Psychologist
Can you recall a piece of content that you were working on that was either ALL text or ALL imagery? So much of what we work on as marketers is a combination of text and visuals – social posts, eBooks, blog posts, email campaigns, white papers, landing pages, and paid advertising. Our best tactics strategically combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.
Historically, generative AI tools have fallen into two broad categories, text-based tools like ChatGPT or visual tools like Midjourney or DALL-E. In fact, if you have been following my series on decoding generative AI, you know I dedicated an entire post to text-based tools and a second post on visual tools. While there is still some separation between these tool types, the growing trend is an integrated approach.
ChatGPT Rules
Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks. And while there are other AI models and platforms, OpenAI’s tools are among the best.?
They recently integrated DALL-E 3, their image creation tool, with ChatGPT and launched a functionality that allows ChatGPT to “see” and analyze images. This is a perfect example of how generative AI technology is starting to move toward a blended approach between text and visuals.?
My money is on Microsoft
Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365. The biggest announcements during the Microsoft Ignite 2023 keynote were the enhancements to Copilot. Very soon everyone will have access to integrated AI copilots across the entire suite of Microsoft products. Currently available to enterprise customers via their early access program, Microsoft has reported huge boosts in productivity with “77 percent of people who have used copilot saying they don’t want to give it up, 70 percent saying copilot makes them more productive, and 68 percent saying it improved the quality of their work.” Microsoft is also working on rolling out Copilot to SMB’s and you can learn more about these services on their blog.
Microsoft along with other big AI players like Google, Meta, and Amazon will continue to integrate AI tools into our everyday workflows and the platforms we frequently use. This may hurt the ecosystem of thousands of AI startups that have flourished over the last several months. Marketers can choose from dozens of tools that use generative AI to do specific tasks like edit videos, write social copy, create paid ad campaigns, and so much more. While these tools may prove tempting, I have found that almost always, I get better results working directly with the large language model or LLM’s like ChatGPT, DALL-E, and Midjourney. ?
Marketing use cases for text and image-based genAI tools
Below are some thought-starters on how you can bring together AI text and visuals to help improve your campaigns. This is just a sampling of the ways I use these tools.?
For a short list of the AI tools I use daily, read the full article over on MarTech as part of my series on decoding generative AI for marketing and communications.
Join Our Virtual Holiday XR Pub Crawl!
I couldn't be more thrilled to feature enterprise event and metaverse platform, Breakroom , on our virtual pub crawl Friday December 15th at 12 noon PT. Georgina Wellman will provide the latest updates and capabilities of this web-based, accessible, 3D platform along with compelling enterprise use cases.
We'll jump into Sinespace , the 3D gaming engine that powers Breakroom, and take in some holiday cheer and merrymaking. I can't wait! You can create your account and avatar at https://sine.space/.
All are welcome for this intimate and entertaining gathering of innovative marketing professionals, just RSVP and get the Zoom invite on Linkedin.
Experience Intel's Art of AI for A Limited Time
You can still enjoy this co-creation AI art experience online at https://intelartofai.com/. I have spent hours playing with this generative AI art experience created by Si Parmeggiani as part of my activation for 微软 's Ignite conference in Seattle. Be sure to give it a whirl before it goes away next week.
XR/AI Marketing Brief Exclusive
New Marketing Horizons in the Metaverse On-Demand
My dear subscribers, you are the first to have access to the recording of my Metaverse Spectrum Conference panel session with my friend and metaverse visionary, Olivier Moingeon , industry expert, Catherine Allibe-Oaks , and TikTok's Neal Sivadas . This lively discussion covers the latest trends in XR marketing and the potential that AI brings to brands in the metaverse. Enjoy!
?Gratitude for Reaching Over 800 Subscribers!
A HUGE thank you goes out to everyone who has supported and subscribed to this marketing brief. Organically reaching over 800 of you who are interested in pioneering XR and AI for marketing and communications is extremely rewarding. I hope you will continue on this journey with me into 2024. ??????
领英推荐
In that spirit, I offer these on-going resources for my fellow traveler's. You can join the #AIMarketingRevolution Challenge on YouTube for hands-on AI tutorials and for a deeper dive into genAI and marketing, check out my series of articles on the topic on Martech.org.
You can also follow me on LinkedIn. This XR/AI marketing brief comes twice monthly but between issues I share experiential and AI marketing quick hits on my LinkedIn profile.
Finally, you can learn more about my consulting services on my website, lisapeyton.com.
XR/AI Marketing News
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This integration is a game-changer! Can't wait to explore the possibilities. ??
Former CEO, advisor, & global speaker, I teach organizations how to demystify AI to drive growth, enhance efficiency, and achieve remarkable results through innovation, customer engagement, and performance optimization.
9 个月Sounds fascinating! Looking forward to reading your insights. ??
Expert in Strategic Project Management & Organizational Agility | Driving Customer Engagement & Data-Driven Business Growth
10 个月Awesome Lisa. Great content and happy to see a familiar face from days gone by. ????