#MarketingLessonsFromMyToddler - PART 2

EVOLVE

What worked yesterday might not work today!

This article is in continuation to a previous marketing lesson by my daughter, Revaa - READ HERE

Bringing up a child can be so insightful, if you’re a parent, you’d know what I mean; if you aren’t one yet, here’s a lesson.

Revaa, my marketing guru recently taught me something so simple yet poignant! Patterns can only be broad-based, they may or may not always be the same, day in and day out. For example, Revaa follows a pattern, wakes up in the morning, has her breakfast, plays like there’s no tomorrow, has a snack, takes a bath and naps. She wakes up, has lunch and goes about her day, playing, laughing, throwing tantrums, cleaning, chewing on soft toys, watching cocomelon, snacking and then almost attacking me and my husband once we are home, questioning our whereabouts and catching us up to speed on her day so far. The day sort of slows down with calls to grandparents, dinner and bedtime routine. That’s almost as precise as I can get about her day.

But when I get into the specifics of it:

·????????Her wake-up time could be anywhere between 6:30 AM to 8:00 AM.

·????????Her breakfast could be oats, ragi, pancakes, poha, dosa, idli, toast or something as random as 3 full oreos. For short periods she could get obsessed with one thing, the short period lasts about 3 days.

·????????Play time could mean running with her father, stretching with me, a dance number on “Rowdy Baby”, aimlessly pulling the google home speaker and tugging at its chord.

·????????Bath time could be a fun routine or an extremely taxing one.

·????????Naps last for as long as she’d like – 20 minutes to about 3.5 hours

·????????Lunch could be rice, roti, 3 vadais or 3 cups of yogurt.

·????????The sequence of events post lunch could vary and a new activity could be added everyday.

·????????End of day events remain pretty much the same, just that bedtime could be anytime between 7:30 PM to 10:00PM

Now what is the point of sharing this? The control freak that I am, I try to have everything planned, wake up time, food, exercise, naps, lunch, play time, toys that she can play with, books she can read and even bedtime. My intuitive response is to keep giving her what she likes. But then, things go awry, and I lose it!

Upon pondering for a bit, I realized something, what worked yesterday may not work today, just like my marketing campaigns! Rejection is a reality I have to deal with at home and at work. I’ve learned not to take it personally but instead as information and a signal that something has to change.

You can have a broad idea of what day of week, what time of the day your communication is most likely to be consumed, but what offer will click and what keyword will give you better opens, or clicks is something that evolves on a day-to-day basis. If you see an ad perform extremely well but after some time, its click-through-rate (CTR) takes a dive, and engagement takes a hit, at that point, it’s time to look for more insights. Maybe trends have shifted, or your audience has had multiple impressions of your ad, or your content needs to be revised.

My journey is full of possibilities, both at work and at home. Small victories, huge defeats, tears, both mine and Revaa’s and lots and lots of learning. All of these things make me a better person and a better marketer. What may seem like a brand-new feeling accompanied by tears will eventually seem familiar tomorrow and what may seem familiar can get boring the next day! So, as parents and marketers, keep experimenting and keep trying new things!