Marketing Yourself On LinkedIn. Get Noticed. Get Hired.

Stand Out. Secure the Job. How can a job seeker effectively utilize LinkedIn? It's a straightforward process that, with some dedication, can yield great results. Here's the roadmap to effectively market oneself on the world's most powerful professional platform, LinkedIn:

1. Define Your Niche: Begin by identifying your specific area of expertise. For instance, if you're a Veteran with a background in supply chain, make that your focal point.
2. Expand Your Network: Build a robust network by connecting with professionals in your chosen field. Target employees at companies that actively hire supply chain professionals in your preferred location. Connect with recruiters, hiring managers, and executives to broaden your reach.
3. Boost Your Activity: Stay active on the platform by engaging with content daily. Like, comment, repost, and even create your own content relevant to your niche. This consistent presence will increase your visibility in the areas that matter to you.

Practical Application for Veterans: If you're a Veteran aiming for a supply chain role, follow these steps:

• Choose Your Niche: Highlight your expertise in supply chain.
• Build Your Market: Connect daily with professionals in supply chain roles, including recruiters and executives.
• Increase Activity: Engage with content regularly to enhance your visibility.

After establishing a noticeable presence, take the initiative to reach out directly to recruiters, hiring managers, and executives. This proactive approach will make you a familiar name, increasing the likelihood of meaningful conversations.

It's important to note that while LinkedIn can be a powerful tool, a targeted resume and cover letter, along with successful interview performance, are still crucial steps in the job-seeking process. Give this strategy a try, and witness the doors opening for you. Get noticed. Get hired. Best of luck!

About the Author: Dave McAleer is a U.S. Army Veteran who specializes in enhancing the performance of job seeking Veterans. Having led and been a member of award-winning recruiting teams, Dave's deep understanding of the talent management landscape and how employers hire have contributed greatly to his success in career coaching Veterans. His commitment to innovative solutions is rooted in his experience leading in challenging environments, and he is proud to have served alongside the finest servicemen and women in the nation.