Marketing Your Rental Property: 6 Methods for Attracting Great Renters

Of all the rental property management tasks you juggle, marketing is often the most challenging. And without an effective rental property marketing plan, you’ll contend with lengthy periods of time between renters. So, what can you be doing differently with your marketing strategy to improve your ability to attract quality tenants? Keep reading. Today’s playbook for marketing your property investment calls for a unique approach. And we’re sharing those insights so you can significantly boost your influx of great applicants.

1. Social Media Marketing Strategy

The first marketing strategy you should fine-tune involves social media. And as elusive as it may seem, there’s a method you can use that will drive immediate applicant results.?

• Focus on one or two social media channels and dominate them with regular posts and valuable renter-related content.
• Join groups and share community insights, positioning your brand as an authority in local real estate.
• Share updates and improvements you make with your properties to demonstrate your commitment to quality living conditions.
• Ask for likes, shares, followers, and applicant referrals ongoing.

2. Forming Strategic Community Connections

As a rental property investor, you have an opportunity to be a pivotal authority in your local community. Use that authority to build strategic relationships with fellow professionals for mutual advantage. Make a point to be visible in your community and start networking with these key partners:

HR Managers - They can refer renters based on new hires they encounter who need housing as part of their relocation.

Realtors - They can be great for referring new renters as well as properties to buy.

Chambers of Commerce - These groups are great for connecting with other investors and business leaders who are a great source of referrals and market insights.

3. Streamline Your Vacancy Postings Online

You’ll still rely on the various rental property posting sites online to get the word out about your vacancies. But you can improve your marketing strategy by leveraging available technology that streamlines how you upload and manage your listings. At PMI JCM Realty Group, we harness this technology to help our property owners. And with one click, we can post several listings at once to all the popular listing sites.

4. Robust Referral Programs

Word of mouth is a rental property manager’s dream method of marketing. And you can create incentivized referral programs that tap into the power of testimonials and the great relationships you already have with current renters. Create a plan that initiates emails, social media posts, and tenant communications that promotes your referral program and its perks.

5. Traditional Signage Still Works

People still drive around and look for rental property. So, a sign in the yard of your rental is still a viable option for marketing your vacancy. But don’t just hammer in that “for rent” sign. Consider creating other signage that showcases your brand. Keep signage visible that features your contact information and says, “Apply today” or “Secure your spot on our waiting list.”

6. Work with an Expert Property Management Company

The best way to market your rental property is to work with an expert and well-established property management company like PMI JCM Realty Group. Our team of rental management professionals can handle all the marketing and operational tasks on your to-do list. And we can do so through a lens of asset preservation and portfolio improvement. Let us post your listings, manage your social media, and share our existing network of partnerships. Our solutions become your solutions and keep your funnel full of quality rental applicants.

We Can Help with Marketing and More

For insights to improve all aspects of your vendor relationships, portfolio performance, or bottom-line ROI, consider signing up for our free webinar: How to Streamline Your Rental Portfolio for Maximum Growth! Rental property investors will always find something innovative worth applying.

Also, you can find answers when you connect with us on social media as well! Share your concerns and participate in our Facebook Group discussions, which are great for discovering answers to the most pressing rental management investment questions. Join the insightful conversations and collaborate with top property managers!?

Reach out to other property owners interested in achieving similar rental property portfolio ROI goals and learn about more effective management strategies. And should you require a more detailed or tailored solution, hop online and schedule a meeting on my calendar!