Marketing your business on LinkedIn: Video

We have seen an average rise of 210% in engagement across client’s LinkedIn posts over the last two months and the platform doesn’t show any signs of slowing down. 

LinkedIn is now offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and also now include video within their Company Pages, LinkedIn announced these features early on Thursday.

The platform rolled out native video uploading last August and we have seen it as an effective way to communicate brand’s messages over the biggest business focused social platform available. As expected, Thursday’s announcements mark the first roll out of video capabilities designed for specifically for businesses.

Video for Sponsored Content

The Video for Sponsored Content ads can use the plethora of targeting already available to advertisers, such as job title, seniority, company name and industry. 

The ads can help businesses generate leads by driving traffic to their website or through LinkedIn’s in-built lead generation forms. 

With the LinkedIn tracking pixel implemented, businesses can measure the number of leads, sign-ups, website visits, and other actions that the video ads generate.

Video for Company Pages

Additionally, businesses and publishers can now place video on their Company Pages.

When starting new projects, we see businesses regularly that have not regularly posted on their company page which sometimes can be the first window into a business via a LinkedIn generated lead. Carefully considered regular content helps to drive traffic to websites, increase leads and shows potential customers you are active and relevant!

Both video products are rolling out now and will be available to all businesses in the coming weeks. Please email [email protected] for more information on LinkedIn advertising or video content.