-Marketing During a Crisis-

?Is your business growing, strengthening, increasing profits? Or, empty and struggling like this hotel lobby?

?Crises happen periodically and no business can avoid them. Sometimes they affect just your business, sometimes an industry and sometimes the entire country or even be global.

?Here are some insightful and helpful tips from Roy Phang for marketing your business during the current crisis (or any crisis period). link here for Phang post

?Many businesses have been very successful during 2020 and 2021, even in some very trying sectors, by maintaining a long-term focus on strengthening their brand while also strategically refocusing portions of the organization to more closely align with?the current economic and "risk-centric" environment.

??Smart marketers don't just "wait out" a crisis period. Many previously existing outside trends typically are accelerated during a crisis, while others may be delayed, or in some cases, reverse entirely.

?The environment shifts drastically and the old marketing plans aren't going to be effective for most firms - not now and not for at least several years after a crisis period.

?A review of where your business is and where you see it going, short-term as well as longer-term can be a smart first step before changing marketing.

??It's time to look at intensifying your relationships and brands for the long haul - in line with long-term strategies, not a time to waste money on panic pushing of products/services.

?A conversation with an outsider (such as Kulzick Consulting) focused on the long-term growth of your business may be able to unlock your innate creativity and help you strategize a profitable and practical way forward.

?Kulzick Consulting can help your business grow & prosper in today's tough business climate. https://yoursmallbusinesscpa.com

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