The marketing world worships the.....

...... "give value first" model. It educates, engages, and then sells. But here’s the problem: Not everyone needs to be nurtured. Some people are already looking for a solution, and they just need you to tell them, “Here it is. Buy now.”

Sometimes, a direct offer beats endless nurturing. Your ideal customer might not have the patience to scroll through a hundred posts. If you have a strong product and clear value, a simple pitch can be more effective than the longest sales funnel.

The key? Balance. Give value, but don’t be afraid to sell. People won’t buy if you never ask them to.