Marketing In The World Cup 2022

Marketing In The World Cup 2022

Starting with marketing during or leading up to live events can be a bit of a hassle for a campaign.

The way you want to market these live events change from one field to another, whether you are advertising for a soccer match, a basketball game, or something bigger, like the WorldCup!

Advertising goes very promotional during live events, especially when companies bombard the audience with offers and exclusive deals. But have you ever thought about how these companies secure a spot to be advertised for during the live events… or better yet, the WorldCup?

The stadiums for football are a very sacred place and a homerun for any company, marketing-wise.

Securing a place might seem hard at first glance, but all brands that meet the expenses usually take up the spots. This was done through printed posters hung alongside the stadium around the field, where all eyes were focused on the game. This creates a subconscious reflection on the brain where the audience at home and in the arena observes the ads, some of which have direct contact.

These methods have long since been outdated!

Taking up a branding deal during the world cup or any other sporting event can happen through the screens in place of the posters alongside the arena. These screens are usually just green screens.

Are you starting to wonder what this means for advertisements?

Well, as it may surprise you, the green screens advertise a non-limited number of brands and offers. Securing a place comes by meeting the expenses required, not directly through the world cup or the sporting director's company in charge, but through TV or online media channels that broadcast the matches. In simple terms, the technology works with the camera to recognize where the?boards?are and then put ads on top of them. Let us know what you think, and if you didn’t know this info, you could share it with your peers and family!

Here is a fun experiment for you. Try viewing a match of the world cup across multiple channels, and you will see that the advertisements are all different.?

Let us know in the comments which teams you support in this #Worldcup