Marketing; what's it all about?

Many of you will have seen my Monday Marketing posts. I'm a passionate marketeer, keen on helping people grow their business and have a specialism for helping law firms and estate planning businesses.

When I provide tips and guidance, I start with an introduction to marketing and help people to understand that marketing is all encompassing. Many people assume that marketing is about advertising when it also encompasses brand, communication, pricing, strategy, PR etc.

Now, technology also plays a part of how to transform a business's marketing strategy too and there are some quick wins.

If we go back to basics, the definition of Marketing is:

"The process of?growing awareness, encouraging purchase/repurchase of a product or service through identifying the benefits of what you offer and by 'selling the need', by advertising using the 4 p's; product, price, place and promotion".

Over the course of the coming weeks, I will be sharing some more tips and ideas to help practitioners grow your business by breaking down marketing into the following sections:

• Social Media Marketing
• Branding
• Email Marketing
• Market Segmentation
• Technology
• Measuring Growth
• and more...

Stay tuned for more marketing tips and information and subscribe to my newsletter for ideas.