Marketing in web3: How to gain an edge in 2023

In the last year, generating interest in your Web3 project or protocol has become progressively more challenging.?

Many once-promising projects have fallen into the bear market, each in its way. However, those that have thus far survived have one thing in common: span communities.?

Web3 marketing stands apart from Web2 in the importance of community building. Naturally, much of the discussion about how to gain an edge in 2023 revolves around that. However, tactics and data analytics, part of every marketer’s toolbox, are still part of the game.

What to Do When Nobody Trusts You

After the never ending list of failures and rug pulls from 2022, one of the biggest challenges for Web3 marketing in the future is to regain trust. How?

Should You Put “Community” Before “Marketing”?

Whereas Web2 enterprise growth is usually led by marketing or product first, there’s a case to be made that blockchain projects need to focus on their community first and foremost.?

In the last year, a cessation of communication with one’s community has become the warning bell for a rug pull, which is why communication has become so important in the space.?

In Web3, the highly active cadence of communication, combined with a preference for Discord and Telegram over one-way channels like email, also gives marketers a closer relationship with their users than traditional tech companies.?

How to Grow a Community of Passionate Members

While it’s easy to acknowledge the importance of community in Web3, bringing together a group of mostly-anonymous strangers and having them authentically passionate about your blockchain project is not.?

Where does a Web3 marketer begin??

How to create engagement among your project’s community

Content is the cornerstone of engagement in Web3. If you create messaging and campaigns that people resonate with, they will return and engage with your product.?