Marketing vs. Sales: Why Knowing the Difference Can Skyrocket Your Business

My dear BIPOC pioneers,

Ever mixed up salt for sugar in your coffee and ruined your morning brew? ??

Similarly, confusing marketing with sales can throw off your business growth…?

It's a common mix-up that comes with not-so-common consequences. Especially if you're navigating that thrilling journey to your first 6-figures.?

Here's the thing:

Sales activities are like espresso shots - strong, direct, and designed to wake up your revenue, fast. It's a direct line to your customer, understanding their needs, and sealing the deal. Perfect for new businesses focusing on immediate growth.??

Marketing efforts, on the other hand, are like brewing a fine cup of coffee. It's about creating a rich, engaging experience that draws people in over time. Good marketing allows you to build a brand that lasts and creates a demand so that sales become easier or, in some dream scenarios, practically automatic.

So if you’re just starting out: Prioritize Sales. Why? Because sales bring in the immediate cash flow you need to keep your venture alive and your impact long-lasting. Get out there, talk to potential customers, and use your amazing talents to help others AKA sell your offer!?

Got a solid foundation? It's time to brew. Shift gears towards marketing. Start setting the stage for your brand, telling your story, and attracting leads to come to you. With solid testimonials and a clear understanding of your offerings, marketing will shift from nice-to-have to must-have.

And keep in mind, it's not about choosing one over the other forever. It's about knowing when to focus on each.

So, what's your next move? Need some help balancing marketing and sales in your business strategy??

I'm currently offering complimentary 30-minute LinkedIn Sales and Marketing Strategy Calls. Grab your spot HERE .

In solidarity,

Carissa

CEO & Founder of CONSCIOUSXCHANGE

BUILT BY BIPOC

Inspirational interviews and conversations with BIPOC Entrepreneurs

Can equity be more than just an aspiration? Imagine it being truly infused in every organization ??

This is the mission that drives Vanity Jenkins , CEO & DEI Consultant at ShiftED Consulting .

With almost 20 years of experience, Vanity is a DEI trailblazer, turning ideals into realities.

That’s why I’m thrilled to have her join me Wednesday, April 17th for our next BUILT BY BIPOC: Path Of The Pioneer episode. Join us as we explore Vanity's remarkable journey as an entrepreneur.

Don’t miss out! RSVP and invite a friend HERE .

Community Love

A space to share what our powerful ecosystem of BIPOC entrepreneurs are working on

Our latest Leap To Liberation cohort graduated earlier this month ??

For the past six months, these phenomenal entrepreneurs, each at the early stages of their business journey, went through an intensive journey filled with growth and empowerment.

Now, armed with newfound knowledge and confidence, these incredible women of color are poised to make a difference in their communities, breaking systemic barriers while sprinting towards their first six figures in business.

As I witness them signing their first clients, launching programs, and securing speaking engagements, I'm overwhelmed with gratitude and pride.

But this is just the beginning. The impact they're creating in their communities and the solutions they're offering are just the start of something extraordinary.

And I’m grateful the journey doesn't end here. All our graduates are joining us over in The XCHANGE , to take their growth and success to the next level, and continue to thrive in a supportive community of BIPOC entrepreneurs.

Are you also wanting to join a space that empowers you to start, grow, and scale your businesses in the comfort, care, and company of a BIPOC community?

Learn more and sign up for The XCHANGE HERE !

About The First, The Only, The Other newsletter: The First, The Only, The Other newsletter is a weekly LinkedIn newsletter designed to help BIPOC entrepreneurs build their businesses and design their liberatory futures. If you found this newsletter to be helpful, please share it with others you feel would find value in it.

There's always a lot going on at CONSCIOUSXCHANGE so come say hi! To make sure you don't miss anything, join the CONSCIOUSXCHANGE email list here for more programs, events, and tips on product development, marketing, and sales.

This newsletter is curated by Carissa Begonia , a 2nd generation Filipina American daughter of immigrants and the first and only in her family to run her own business. Carissa is the founder of CONSCIOUSXCHANGE, a business coach for BIPOC entrepreneurs, a LinkedIn strategist and Top Voice, a certified Emotional Intelligence (EQ) coach, and a keynote speaker with a focus on Diversity, Equity, & Inclusion (DEI) in business and entrepreneurship. Her work has been featured in TIME Magazine and she has spoken at companies, institutions, and non-profits including Eventbrite, Calendly, Johns Hopkins, KPMG, and the YMCA.

Carissa's equity work is centered around revolutionizing how we work and creating an alternative to toxic workplaces that don't support those of racialized and marginalized identities by making entrepreneurship accessible and sustainable for BIPOC. Her vision is to create an ecosystem of BIPOC entrepreneurs who are pursuing time, location, financial, and occupational freedom for themselves, their families, and their communities. If you’re looking for coaching on how to build your business to 6-figures and beyond, visit the CONSCIOUSXCHANGE website to learn more about our individual and group services or book a call to discuss your specific needs.