Marketing vs Advertising
Ariel Fuchs
Real Estate Broker Buying agent for investors ?? looking to buy or sell in UK we make your property investments easier, faster and more profitable | Industry-leading technology and resources
Understanding the difference between marketing and advertising, is key to creating messages that matter!
Marketing differs from advertising in a very specific way:
Advertising is paid placement of your marketing message. Although advertising can work, advertising is designed to interrupt. So, in reality, you have the illusion of control with paid placement but you have no real control over who might see your message, let alone respond to it.
Marketing, on the other hand, is all about relationships.
- The old model was to invest in interruption.
- The new model is to invest in mattering.
It turns out that while it’s difficult and frustrating to pull off, mattering is a bargain. It’s about deciding to matter. To matter in what you make and to matter in the way you talk about it.
Disruptive marketing is marketing that matters.
This is the kind of marketing that I do and I suggest:
Consider learning how to use your database untapped data to create disruptive marketing messages that matter.