Marketing Video Budget - How to secure executive approval
A. Lee Judge
Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker | Podcast and Video Publisher
You've got this killer idea for a video campaign. But the CFO or CMO is holding back on giving you the green light. How do you secure CFO or CMO approval for your video budget? Here's a quick guide to get you on the right path.
Understand Their Priorities
Your CFO and CMO are focused on efficiency, cost-effectiveness, and solid ROI. They want to ensure that every dollar spent delivers value. To win their approval, you need to speak their language and address their concerns directly.
Highlighting the benefits and addressing the potential risks in a clear and concise manner will resonate with them. Your approach should demonstrate an understanding of their priorities, showing that you've thought through the financial and strategic implications of your proposal.
Quick Turnaround is Key
Quick turnaround can be a major selling point for your CFO and CMO. They fear drawn-out, resource-heavy projects that can drain budgets and resources. Aiming for a 7-to-10-day production timeline for each video, you demonstrate that you take budget and time seriously.
Showing you can deliver impactful content quickly will build their confidence in your plan. It illustrates your ability to be agile and efficient, which is necessary in a fast-paced business environment. This approach aligns with their need for swift, measurable results.
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Go for Volume
CFOs and CMOs often hesitate to put all their budget into one make-or-break video. This approach is outdated and risky. Instead, propose a plan for multiple focused video assets. This strategy diversifies risk and offers opportunities to engage with your audience.
--- Continue reading the article on ContentMonsta.com to discover how to secure executive approval for your video marketing budget ---
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A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.