Marketing Updates: Considering a 2025 Website Overhaul? Things to Keep in Mind.

If your firm’s website feels off-brand, lackluster, or isn’t performing as you need, it may be time for an update. Whether you plan to completely redesign or just refresh the content and visuals, taking the time to identify your goals and budget for the next year is an excellent way to ensure your website project for 2025 is ready to launch smoothly.

But how do you determine what needs to be done to get your website back on track? It’s a complex question. That’s why our Cubicle Fugitive team have created a blog series focused on various aspects of website improvement: key considerations, essential elements, and strategies to achieve your goals. Explore some of our key takeaways.

Enhance & Refresh What You Have

If you're not quite ready for a complete overhaul and redesign of your website, consider refreshing a few pages instead. Whether you're rewriting content, adding unique and engaging design elements, or making functional improvements to the back end of your site, enhancing what you already have can be a cost-effective way to create a website your firm can be proud of.

If you're thinking about enhancing your website or giving it a refresh, here are two blogs that offer important information to consider as you make your decision:

Strategies to Make Your Website User-Friendly

Author: Kevin Reiners

A website is very often the first point of contact between a brand and a potential customer. This means having a user-friendly website is not a luxury but a must! So, what exactly makes a website user-friendly? Fundamentally, it’s about making an intuitive, appealing, and informative experience for users. This means creating the content users want, making it easily accessible, and delivering it all in an appealing and expected way, regardless of which device the user explores your website with.

The stakes have never been higher in today’s competitive digital landscape. A friendly, approachable website can be the difference between a potential customer staying on your website and exploring your offerings or quickly navigating away to a competitor. Ensuring your website is user-friendly will positively influence everything from user engagement to conversion rates.

In this blog, website strategist Kevin Reiners goes into detail about the main strategies and principles that turn an ordinary website into a user experience that not only meets but exceeds expectations.

Read it here: Strategies to Make Your Website User-Friendly

Maximize Your Website Performance: Top Enhancements to Consider for 2025

Author: Andrea Falcone

Keeping your website fresh and engaging isn’t always top of mind when you’re busy running a law firm or business. But here’s the reality: a stale, underperforming site can lose potential clients.

Thankfully, the best thing about modern websites built on CMS platforms like Progress Sitefinity is that they’re flexible—they grow when your firm grows. Whether it’s adding pages, modules, or features, your website can (and should) evolve to meet your business goals and client needs.

With 2025 right around the corner, now is the perfect time to evaluate your website’s performance and consider enhancements that can improve user experience, SEO, and overall digital success.

In this blog, Andrea Falcone, our head of marketing, outlines the top website enhancements that every firm should consider making in 2025 (if you haven’t already).

Read it here: Maximize Your Website Performance: Top Enhancements to Consider for 2025

Complete Redesign

A full website redesign is a significant decision. However, if your website is outdated, if you've recently undergone (or plan to undergo) a rebranding, or if you've made major changes to your firm or business direction, a complete redesign might be a worthwhile investment. Before you dive into a full overhaul of your current site, take a moment to consider some insights from our Cubicle Fugitive Website strategists to help you make an informed decision.

5 Pages Every Professional Website Should Have

Author: Hannah Collinson

A professional website serves as a critical touchpoint for any brand, offering potential clients a first impression of your firm. No matter what industry or service you provide, certain core pages are essential in establishing a seamless and engaging user experience. These key pages not only build trust and credibility but also guide visitors through your offerings in a way that drives conversions.

In this blog, Website Manager Hannah Collinson dives into the five must-have pages every professional website needs to elevate its impact and help you stand out in a crowded digital space.

Read it here: 5 Pages Every Professional Website Should Have

5 Terms You Will Hear During Your Website Build and What They Mean.

Author: Kevin Reiners

Being part of a website build can be exciting but daunting if you’re unfamiliar with the process. If you haven’t been involved in a website development project before, you may worry whether you will be able to communicate your firm’s website requirements and vision effectively.

Web development, like any industry, has its own set of unique terms or jargon, and understanding these terms is crucial to collaborating with your web strategy and development team. Speaking the same language minimizes misunderstandings and ultimately ensures that the final product meets your expectations.

In this blog post, website strategist Kevin Reiners defines five key terms you will hear and why they are important during the rebuild process.

Read it here: 5 Terms You Will Hear During Your Website Build and What They Mean.

Need a little inspiration?

If you still aren’t sure what you want to do with your website, check out our most recent Cubicle Fugitive website builds. We work with law firms, engineers, construction companies, associations, not-for-profits, MSP’s and other professionals to design and build websites that don’t just look good, but help your firm achieve your goals.

Chat With a Member of Our Team

We’ve got an expert team of web strategists, designers, and developers who are available to chat with you about the state of your current website and what you may want to do to ensure your website is set up to achieve your goals. Whether it’s the beginning of a conversation or you are looking for an estimate, we are here to act as your consultants and guide you to the decision that makes sense for your firm. Contact our team or send us a LinkedIn message to set up a meeting.

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