WITH MARKETING, THERE ARE NO UNICORNS OR SILVER BULLETS

As we embark on a new year, I find myself contemplating the goals I wish to achieve and the challenges that may unexpectedly arise.?

WORTH YOUR TIME?

• READ this article from the folks over at First Round: “Look back to leap ahead”
• LISTEN to this interview by Tom Hunt of Christopher Rack: “Why dark social is a myth”?
• WATCH this conversation between Chip House and Dale Harrison: “How to prove brand awareness work in business-to-business”

ANOTHER THING

During every sales call, I engage in conversations with corporate marketers who express their frustrations. Despite being tasked with ensuring marketing's success, they often find themselves hindered at every turn by non-marketing leaders who lack a true understanding of how marketing operates.

This is precisely why I've taken the time to break down what effective marketing looks like in today's landscape.

If you're interested in discussing marketing, business matters, or simply connecting, feel free to schedule some time on my calendar.

SOME THOUGHTS

Repeat after me: In the marketing world, there are no unicorns or silver bullets. Real progress comes when your strategy is sound.

You're only going to move forward when you get your strategy right.

This concept echoes the wisdom of marketing legends such as Ogilvy, the Heaths, Cialdini, Ries, and Trout, which remains just as relevant today with voices like Godin, Pulizzi, Schaefer, and others.

While our working environment has evolved, the core principles of our work have not.

When you examine the various frameworks endorsed by influencers, you'll find they all emphasize the same key points: aligning with your target market, identifying ideal buyers, and cultivating a deep focus on them.

Ask yourself:

• What's the optimal approach for your ideal buyers today?
• Why is this imperative in the current landscape?
• When and where are you effectively communicating this to them?

Answering these questions requires time, and the execution demands even more effort.

But rest assured, it works.