Marketing Trends that Actually Work in 2022

Hello, welcome to On Brand, a biweekly newsletter by Tanzlite Digital sharing everything you need to know about digital marketing and advertising. From guys who literary live and breathe digital marketing. This is our first newsletter. First of many hopefully!

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So What Works in Digital Marketing Today?

As marketers, our job is to keep up with evolving marketing trends. So we can adjust our strategies to improve the outcomes for our clients and our own companies.

The day we turn a blind eye to digital trends is the day we are out of the game.

So at the beginning of 2022, we looked at marketing trends that are set to bring solid ROI to businesses. Read them below.

Focus on Mobile-first marketing?

By 2025, an estimated 73% of people will access the internet on mobile only. Always consider how something will appear on mobile devices. To create a more seamless experience, try to use long, horizontal videos and images because they look best on mobile screens. Take advantage of app-exclusive features, such as live video and Reels on Instagram, and Stories on YouTube and Instagram.

Video content is king

The rise of TikTok has amplified video consumption online. Video is now a staple of our everyday online lives. Videos such as Reels have high engagement on Instagram compared to still images. Do you want to keep an enviably high engagement with your audience? Video is your go-to content type.

Make Social Ads that blend in

Today’s consumers are smarter and more empowered. Brands will have to think hard about whether they want to be embraced or tolerated on a particular platform. You need to intuitively understand a particular platform as a user, not just as a marketer. This will help in creating ads that do not interrupt people’s experience but naturally fit in.?

Collaborate with Creators

Brands need faces and voices that can tell their message, values, and mission. Online content creators are best positioned to drive ROI for B2C brands.? Creators have existing loyal communities that brands should creatively tap into instead of building a community from scratch.

Building trust with first-party data

With the elimination of third-party cookies , marketers are turning to first-party data to build trust. Companies will focus on collecting data directly from their users for retargeting purposes. Online data about customer interaction on a website or an app will be collected through subscriptions, product views, and inside queries. In a world of growing privacy concerns, first-party data will enable businesses to operate in a privacy-compliance and cost-effective way.

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That’s all for our very first newsletter on LinkedIn. The original version of this article was first published on our website where we share actionable articles on all things digital marketing. See you in two weeks.

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