Marketing trends 2024 and their impact on B2B marketing

B2B marketing is undergoing a major transformation this year.??

Companies looking to stay competitive must adapt to the digital landscape, and we're here to help. After reviewing several studies, including HubSpot's, we're sharing the key trends for this year and their direct impact on B2B?

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1. Social media as a key tool in B2B ???

Social media is no longer just B2C territory.???

In 2024, Instagram and TikTok are rapidly gaining ground. About 66.88% of marketers are ramping up their activities on Instagram, and 70.48% on TikTok. While LinkedIn still leads in B2B, we can't ignore the potential Instagram and TikTok have shown for connecting visually and dynamically with decision-makers and telling stories that generate qualified leads. ???

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2. The Revolution of Social Commerce ???

Social commerce is turning social platforms into real shopping hubs.???

For B2B, this opens new opportunities to sell solutions more directly and frictionlessly. Companies that integrate these features can provide a smoother experience that drives conversions.??

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3. SEO, Content Marketing, and Google Ads???

SEO, content marketing, and Google Ads remain the winning trio for achieving high ROI in B2B.???

Optimized SEO is crucial for attracting quality traffic, while Google Ads allows for precise targeting. Plus, native advertising, which integrates naturally into digital environments, offers a less intrusive way to connect with the audience, enhancing visibility and trust. ???

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4. The Rise of User-Generated Content (UGC) ???

With recent changes in Google’s algorithms, user-generated content is gaining traction.???

More buyers trust authentic reviews and forums when making purchasing decisions. For B2B, this presents an opportunity to use real experiences as testimonials to reinforce brand credibility.??

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5. TikTok: From Opportunity to Necessity ???

TikTok is no longer just for B2C.???

In 2024, more B2B companies are using the platform to create dynamic content and connect with a wider audience. TikTok for Business makes it easy for companies to showcase internal processes, share industry knowledge, and engage creatively. If you haven't explored it yet, now's the time. ??

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6. Video Marketing ???

Video is still king.???

Short formats like TikTok and Reels are perfect for grabbing attention in seconds. In B2B, video is a powerful tool for simplifying complex concepts and connecting more closely with the audience. From product demos to expert interviews, video humanizes the brand and leaves a lasting impact.???

Download our free guide ?? on B2B video marketing here: [https://www.intraconmarketingsolutions.com/landing/guia-gratis-estrategia-video-marketing-b2b]

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7. Adapting to Privacy ???

Privacy is a key issue, especially with the phase-out of third-party cookies.???

In B2B, personalization is still essential, but now it’s based on first-party data. Gathering information directly through your website or forms complies with regulations and fosters more authentic customer relationships.??

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8. AI: The Ally of B2B Marketing ???

Artificial intelligence has moved from a trend to an essential tool in B2B.???

About 89.87% of marketers plan to incorporate AI into their strategies, with tools like ChatGPT projected to be indispensable by 2025, optimizing interactions, automating workflows, improving efficiency, and enhancing campaign quality.???

Check out this blog where we dive deeper into it ??

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In summary, adapting to these trends is vital for standing out in the competitive B2B landscape.???

But don’t worry! We’ll keep you updated each month with the latest industry news ???