Marketing Trends for 2023!

Hi there! Are you ready to rock 2023 with some awesome digital marketing strategies? If so, you might want to check out this article from Think with Google that shares some of the top trends and predictions for the new year. Here are some of the highlights:

• More inclusive media planning: The article argues that advertisers need to go beyond just representing diverse audiences in their creative, but also reaching them in the right environments. This means addressing any potential bias in keyword and topic exclusions, and investing in authoritative voices and publishers that resonate with different communities.
• Advertising with a purpose: The article also points out that consumers are more conscious about sustainability and social impact, and they expect brands to help them make better choices. This means that brands need to align their actions with their promises, and use their advertising to highlight important causes and inspire action. For example, the article mentions how Sheba, a cat food brand, launched a campaign to restore coral reefs using YouTube videos and advertising revenue.
• Privacy and personalisation: The article emphasises that privacy is a top priority for consumers, and that brands need to respect their data preferences and consent. However, this does not mean that personalisation is dead. On the contrary, the article suggests that brands can still deliver relevant and customised experiences by using first-party data, contextual signals, and machine learning.
• Video content: The article predicts that video content will continue to dominate digital marketing in 2023, as consumers crave more engaging and immersive formats. The article recommends that brands experiment with different types of video content, such as short-form, live-streaming, interactive, and 360-degree. The article also advises that brands optimise their video content for different platforms and devices, and measure their performance using the right metrics.

These are just some of the trends and predictions that the article covers. If you want to read more, you can find the full article here.

I hope you found this summary useful and informative. Let me know what you think in the comments below. And don’t forget to follow me for more digital marketing tips and insights. Cheers! ??