Marketing Trend 8: Market your Company’s Products on Social Messaging Apps

I have been reading through some online researched on Social and Messaging Apps; and if you think social messaging apps are just for sending emojis to your family and friends, take a look at these numbers:

• 10 billion messages are sent between people and businesses on Facebook Messenger every month
• WhatsApp has 1.6 billion active users and 55 billion messages that are sent everyday 
• The top three social messaging apps (Whatsapp, Facebook Messenger and WeChat) have more combined users than Facebook or YouTube

These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.

Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them.

In fact 63 percent of customers are more likely to return to a company website that has live chat

Reasons for your brand to use messaging apps include:

• Cultivate contact
• Deliver information
• Boost sales
• Involve people in events
•  Regain potential customers
• Provide support and assistance