Marketing with transparency.
Mike Finocchiaro
Reach LATAM, US, Caribbean Buyers of Consumer Electronics ?? Comprar (means "to buy")
Removing Indecision is the key to all business negotiations.
Which is why Comprar Magazine utilized a communication platform that programmers use to deploy applications and chit-chat about cats to market their brand and answer two simple questions: What is Comprar Magazine? and What can it actually do for my business?
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Comprar Magazine is a wholesale buyers guide for retailers in the consumer electronic industry. The magazine reaches retailers/resellers in LATAM, USA, and Caribbean. It is geared towards Spanish-speaking buyers, but it is quickly gaining ground on English-speaking buyers.
The advertisers of Comprar Magazine are wholesale distributors of cell phones, cameras, video games, all types of consumer electronics that want to break into LATAM and have a presence in North America and Caribbean.
The difficulty that Comprar Magazine has experienced is that most of the potential advertisers are strictly English speakers and have no idea what Comprar means (it means "To Buy" in Spanish). The language barrier is problem one, but I believe that can be overcome by showing what Comprar Magazine can do for their business - in English of course and in actual results.
Enter our Slack Channel - an awesome marketing and teaching tool.
Slack is a communication application for teams to talk about their soon to be unicorn application, coding snafus, or cat situation, but it actually boils down to really making work productive.
Comprar Magazine's Slack Channel gives insight to what Comprar Magazine can do for the wholesaler of cell phones, tablets, accessories, etc...
Let's do a run-down of our channels.
Preview of our Channels
Brace yourselves. This is going to be awwweesomeee!
SubscriberTracker
This channel displays how many potential buyers are signing up with Comprar Magazine to receive deals, offers, and/or promos from our advertisers! It shows the date & time they signed up, where they are located and what products they are interested in.
RepostSocial
This channel displays our Social Media activity. You'll see how we take our advertisers' Instagram & Twitter posts and repost them to our social channels - an extra boost of marketing juice for our advertisers.
InstagramLove
This channel will show how active we are in Instagram. It'll display our 'like' activity on other photos.
'Why would we care about that?' you say.
Simple. By liking other photos we are brining attention to targeted Users about Comprar Magazine, which will ultimately bring followers.
Followers = Potential Buyers.
ComprarMagActivity
This channel will allow you to view the product posts that our advertisers are publishing on ComprarMag.com and CellularStockpile.com
You will also see comments from interested buyers about a specific product they found on ComprarMag.com or CellularStockpile.com
We hope by having potential advertisers take a look at our inner workings it'll provide them with a better understanding of what Comprar Magazine can do for their business.
If you wish to check out our Slack Channel, please do so by visiting here (you must be invited to enter).