Marketing tips so hot, they might just singe your eyebrows off.

Well, well, well, look who's back with a bang!

It's yours truly, armed with the latest trends, insights, and strategies to keep your marketing game strong.

In this edition, I've done some serious curating, folks. I've got must-know tips from industry experts that are so hot, they might just singe your eyebrows off.

I'll take you on a tour through the ever-evolving world of digital marketing, where the rules change faster than a toddler's mood swings. Get ready to uncover groundbreaking techniques, discover new tools, and gain that sweet competitive edge in today's dynamic marketplace.

Consider this second edition of our marketing newsletter as your trusty compass, guiding you through the treacherous waters of the ever-changing marketing landscape. With my guidance, you'll unlock the untapped potential of your brand and conquer the world (well, the marketing world at least).

Lukewarm regards,

Nicole Sifers

Social media updates you need to know

?? YouTube is bidding farewell to YouTube Stories in June. It's time to bid adieu to those fleeting, 24-hour snippets of people's lives. We'll miss the moments of impromptu greatness (or utter randomness) that they brought us.

?? TikTok is taking a leap into the future with an in-app AI chatbot called Tako. It's like having a robotic friend who's always there to engage in witty banter, answer your burning questions, or just tell you a cheesy joke.

?? Snapchat is stepping up its game with "Dreams," a feature that lets you upload selfies to generate mind-blowingly fantastical Snaps of yourself. Say hello to your alter ego, the ethereal creature you never knew you could become.

?? Instagram is still working on its Twitter competitor, Barcelona/P92, and now you can show or hide a shortcut on your profile. It's like having a secret passage to a whole new world of tweets and hashtags.

?? Elon Musk is stirring the pot by suggesting that Twitter Circles could soon meet their demise. Will this feature, once hailed as revolutionary, become a thing of the past? Only time will tell.

?? Instagram is still tweaking its polls in Reels comments sections. Get ready to dive deep into the world of opinionated emojis and never-ending questionnaires.

?? Twitter wants you to keep watching videos even as you scroll through the app. No more missing out on the best bits while your thumb takes a scrolling break. It's a scroll-and-watch extravaganza!

?? Instagram might be rolling out a welcome story for Subscribers. Imagine getting a virtual red carpet treatment as soon as you hit that "Subscribe" button. It's like being a VIP in the world of stories.

?? Meta, the giant behind the scenes, sold Giphy to Shutterstock for a measly $53 million. That's a whopping $347 million loss. Someone definitely missed the memo on the value of those GIFs.

?? Instagram is allegedly cooking up something called "Weekly Strides" to encourage users to go live on IG every week. It's like a fitness program for your social media presence. Get ready to flex those broadcasting muscles!

?? Twitter has added the capability to search for lists (web only). It's time to unleash your inner detective and find those curated lists that will satisfy your every interest.

?? Meta got slapped with a hefty $1.3 billion fine for violating EU data transfer rules. Ouch! That's gonna leave a mark on their balance sheet.

Social Media Tip of the Week: If you won't say it in conversation, don't say it in your social media copy.

Here's a golden rule for you: If you wouldn't say it in a conversation, don't say it in your social media copy. ??

We all know that social media has become a powerful platform for engaging with our audience, building relationships, and promoting our brands. But sometimes, in our quest to stand out or be catchy, we forget that behind every screen, there's a real person reading our words.

Imagine you're having a friendly chat with a potential customer over a cup of coffee. You wouldn't bombard them with industry jargon, complicated acronyms, or sales pitches, would you? Of course not! Instead, you'd speak in a way that's relatable, friendly, and authentic. Well, my fellow marketers, the same principle applies to your social media copy.

Remember, social media is a space for meaningful connections, where people want to be entertained, inspired, and understood. So, it's essential to speak their language and create content that resonates with their needs and desires.

When crafting your social media copy, keep these conversational guidelines in mind:

??? Be relatable: Use a tone that feels like a friendly conversation, not a corporate boardroom. Let your brand's personality shine through and show that you understand your audience on a personal level.

?? Keep it simple: Avoid complex industry jargon or technical terms that might confuse or alienate your readers. Opt for clear and concise language that everyone can understand.

?? Provide value: Just like in a conversation, offer something valuable to your audience. Share insights, tips, or entertaining content that enriches their lives or solves their problems. Be the friend who always brings something interesting to the table.

?? Show empathy: Engage with your audience on an emotional level. Acknowledge their challenges, celebrate their successes, and let them know you genuinely care. Remember, people connect with brands that understand and empathize with their experiences.

?? Be authentic: Stay true to your brand's voice and values. Don't pretend to be something you're not just to chase trends or please everyone. Your authenticity will attract the right audience who resonates with your unique vibe.

So, the next time you're crafting social media copy, picture yourself having a friendly chat with your audience. Speak in a way that feels natural, engaging, and relatable. Put yourself in their shoes, listen to their needs, and respond with content that adds value to their lives.

? Marketing meme of the week