Marketing Tips - Sales, Marketing & Advertising

Often these three terms are used quite loosely which causes some confusion. So what’s the difference between Sales and Marketing and in turn, what is the difference between Marketing and Advertising?????

Well put quite simply, marketing is all the things a business does to bring the sales opportunities to the table, while sales is all about converting those opportunities into actual sales orders. Advertising, then, is just one of a number of marketing strategies you might use to create sales opportunities.

Of course you need to determine what your target market is and work out the best way of reaching that market. This will give you your marketing strategies. Consider listing all these strategies on one page, along with a brief description of your ideal target market. This will give you a One Page Marketing Plan to drive your business on a consistent, weekly basis.