Marketing Tips in Just a Few Minutes
In 2018,? Alexa Flash Briefings were attracting the attention of podcasters. The idea of building an audience with short format, daily updates was intriguing, so I gave it a shot. "Just a Few Words" was launched in November of 2018. While the updates were fun, creating a one minute update every day was just not sustainable, so I paused the project.
The content, however, was not lost . The one minute updates , a mix of practical tips and marketing rants became part of the podcast every Sunday morning.
These are just a few of my favorites
With several hundred Marketing Minutes recorded, it is time to try something new. Starting February 2, The Marketing Minute will be replaced by What Went Wrong, a new, series of candid conversations about marketing ideas that didn't work and the lessons learned along the way.
Don't worry, you'll always be able to find these quick tips right here. There may even be some new ones if I get inspired.
Bad Prospects Make Terrible Customers
If you are like me, you work hard to get a prospect. There’s marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an interested prospect, it is hard to let go, but sometimes you should.
Top Three Customers
If you’ve been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you’ve worked with, all the people you’ve worked with, and pick your top three.
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Help Your Competitors
I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors.?Before you decide I am completely crazy, LISTEN TO THIS
Email is Your Little Black Dress
Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy.? It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out.?
And every smart marketer knows that email is their little black dress. It goes well with all of the other elements in your marketing wardrobe. From the hottest marketing trend to the most basic marketing campaign, email makes all your other marketing more effective.?
READY FOR SOMETHING NEW
With several hundred Marketing Minutes recorded, it is time to try something new. Starting February 2, The Marketing Minute will be replaced by What Went Wrong, a new, series of candid conversations about marketing ideas that didn't work and the lessons learned along the way.
Don't worry, you'll always be able to find these quick tips right here.
There may even be some new ones if I get inspired.
Simplified Marketing For Consistent Client Attraction
1 个月Love the little black dress == email, brilliant and crystal clear analogy :)