Marketing tips for business Vlogging 2018

Vlogging is a combination of video and blogging. Vlogging helps in promotion and creation of product/service awareness. The world is going digital and customers tend to prefer virtual content compared to text files.

Marketing is an essential tool for every business because it helps in the creation of the business’ image. Thus, the creation of a marketing team/plan is necessary as it’s a channel to reach the audience.

For video blogging (Vlogging) to be successful, a blog must first be set up. Blogger and WordPress offer some free options for creating a blog although paid versions which give you more control are also available.

Blogs assist in the promotion of videos because of the ‘embed’ feature made available by YouTube and other video hosting sites.

There are a number of reasons why a business should vlog;

-People like visual contented compared to text files

Per month, about six million hours of videos are watched on YouTube. 92% of mobile subscriber’s view and share videos with others daily. Internet video traffic is also increasing yearly. By Vlogging your business will be on top of the game, even being an innovator.

Video usage is rather effortless

Vlogging is a great way to create more videos to reach your targeted viewers as they do not take much time to create. Another person in the business or you to take the video.

Vlogging is also effortless for your customers, viewers need fast information and watching a video is easier than reading text files. In order to produce quality videos, you need to have a camera as you do not want your videos to be of low pixels as this may cause people not to watch your videos.

-Use of videos has zero cost of entry.

The cost of starting a Vlog is minimal as you only need a smartphone or a camera to take the video. The video should have clear audio, pictures, and enough lighting to ensure clear video. Then upload your video on YouTube which is a natural home for the vlog.

-Videos are more human

The customers don’t really know about the business or company they are doing business with, Vlogs are more relatable, the more the company is human, it gains more trust hence a larger audience.

But before you dive into video blogs, here are six tips you need to put into consideration.

-Develop videos that are more engaging and professional.

As mentioned earlier, videos uploaded should be human, engaging and professional. The viewers you communicate to should feel the professionalism in the videos they watch.

The business should spend more time planning on the content as the content should be educative, interesting, entertaining and of high quality.

State the problem you would like to be solved then familiarize the viewers with the solution you will be offering. By doing this you will be able to capture their hearts. The story you are giving in the video should have substance.

The videos deliver to the audience what they want and what they are looking for.

Time is essential, the videos should be short, direct to the point and simple, this will assist to overshadow competitive videos which can cause your viewers to miss out on what you are passing across.

The videos shouldn’t be too long that the audience may feel bored and stop watching the video before it’s over.

-Vlog at your place of work or business

Vlogging at your workplace shows the transparency of your business. This makes your day to day activities of the business transparent to your viewers. By doing this, the viewers will be able to know your company behind the scenes and this will guarantee their trust in the brand.

Give the viewers an inside view of the employees as they work, how the managers uphold their working environment in the company, good leadership, and productivity of the organization.

Interview the employees and even the CEO of the company. This is because they are the face of your brand and by doing these the viewers will be able to know there are caring people behind the brand.

Vlogging during the day helps in showing the lifestyle and the culture of the people in the business. It also helps in displaying the process the brand is involved in before the customer would enjoy the benefits of the product.

-Introduce the product easily

Today vlogs are used to promote products through informative videos of new products and showing compilations of pictures taken. You can use videos with demonstrations on how to use the product, by doing this the viewer will be able to follow on the video and learn how to use the product.

-Bring out your expertise through demonstrations

The vlogs videos should have demonstrations. Use of demonstrations will make the viewers want more and this will leave them with no choice but to choose to experience the products you are offering. It’s always not necessary to provide technical demonstration, at times the simple expert advice tips are enough.

-Featuring your company’s newest innovations through Vlogging events and conferences.

In this competitive world, your marketing team needs to come up with innovative ideas as the game changes daily. If the vlogs cover the growth strategy of your business, your viewers will be impressed hence trusting the brand even more.

Be able to plan in advance the information to include as the company needs to protect intellectual property rights.

-Upload customers’ testimony.

Be able to showcase honest reviews and positive feedback for the past customers who continuously use your brand.

As this is a way of building trust, uploading testimonies helps the business to empathize with the demands and comfort its customers. Testimonies also help in the betterment of the product. This will help the business to know which areas to improve on

In conclusion

Vlogging is very important for a business, as customers nowadays like to see a product before they can purchase it. Therefore, there is need to have a professional marketing team to market the business and help the organization build its brand. A digital marketing agency will come in handy it times like this. They will, at least, discuss the idea with you, polish it, produce it, market it, but your business will be the largest beneficiary.

Isaac (Ishaq Mustaqim)

Media & Local Business Growth Specialist

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