Marketing tips to ace your Social Media game

Gone are the days when Social Media was all about posting unfiltered content, when people used it as a platform to express themselves and connect with others. Now, social media has become a commodity, a tool for marketing. And Social media marketing is the new norm now, marketers are leaving no stone unturned to make their social media feeds a viral hotspot for advertising their product and services.

Irrespective of the niche of your business, People are busy perfecting their social media game to get quality traffic, rigorous customer engagement, and drive sales. And if you are just starting out or feel too overwhelmed, we are here with some essential tips that can help you prep up.

1. Set up a Social Media calender-? Failing to plan is planning to fail. This saying stands true here. Before executing anything, you should have a social media calendar (at least for a week) to plan out your strategies systematically.
2. Use the art of storytelling- It’s always the stories that sell, not the product. It is always a good idea to connect emotionally with your audience, and social media is an excellent space for storytelling in the form of written words or visuals.
3. Optimise your posts- A good strategy will not work if your posts are not optimised. It needs ample research to know when to post, what format works best and how many posts should be posted in a week. This may also vary according to your business niche.
4. Let tools empower your strategy- Tools are important to increase efficiency and save time. It is always a good option to learn various tools for Digital Marketing and use them to their full potential.

There is no sure-shot way to ace your social media game, but these tips can definitely push you in the right direction. You learn this along the way, but be sure to use it to yield maximum results.?