Marketing Tip of the Week – Liven Up the Place!!
El Pasoans are always complaining there is never anything to do, so take that as an opportunity to get people through your doors. Depending on your business, you can invite speakers, live bands, motivational speakers, dances, art exhibits and any other event that can draw a crowd.
An event like this can create positive brand equity and promote awareness for your business. Think about it, people are going to your business to enjoy themselves and hopefully learn more about your business. Plus, if they are already at your door, they are more likely to buy from you.
Of course promoting this even may cost you a bit, but it’s usually worth it in the end. This can give you an opportunity to write that press release to generate free press! Most bands and artists will volunteer to preform just to get their name out to the public, saving you even more money!
Communities tend to favor companies that give back and a free event is always a way to win their hearts. So if you are having problem getting customers through the door, keep this in mind.
P.S. Don’t forget, while they are there get their contact information to promote to them in the future.