Marketing Tip: Add QR Codes to your Property Signage

If you're in the business of residential or commercial property leasing and selling, you know that your signage is one of the most important tools you have in your arsenal to attract potential tenants or buyers.

However, traditional signage can only convey so much information. That's why I'm here to tell you about a simple marketing tip that can make a big impact - adding QR codes to your property signage.

What is a QR Code?

QR stands for "Quick Response," and it's a type of barcode that can be scanned easily with any smartphone camera.

When scanned, the code can direct the user to a webpage or any other digital content that might be useful to someone interested in your property.

The benefits of having QR Codes on your property signage

1. QR codes save time and effort for potential tenants or buyers.

By adding a QR code to your property signage, you're making it easy for people to get more information and enquire about your property without having to search for it on their own.

Rather than having to remember your company name or search crowded property websites for the property, users can scan the code and be directed straight to the information they need.

2. QR codes can help you track the effectiveness of your signage.

If you are using outdoor advertising to advertise your property, by using a unique QR code for each billboard or location, you can track how many people are scanning your codes and see which signage locations are the most effective. This data can help you fine-tune your marketing strategy and know where to allocate your resources for maximum impact.

3. QR codes can give you a competitive edge.

While QR codes are becoming more common in marketing, they're not yet being used as often as they should within the property sector.

By adding them to your signage, you're showing that you're tech-savvy and forward-thinking - something that might catch the eye of potential tenants who are looking for a landlord or property manager who's ahead of the curve.

How to create a QR code for your property signage

Creating QR codes for your signage is a straightforward process.

1. First, you'll need to decide on the URL you want the QR code to link to. ?
2. Once you have your URL, head over to QR Code Generator.
3. The tool will ask you to enter your URL, and then they'll automatically create a QR code for you.
4. After your QR code has been generated, you can download it as an image file.
5. Finally, include this image on your signage design. Be sure it’s positioned in a place where it's easy for people to scan.

Remember, the key to utilising QR codes effectively is ensuring the linked content adds value or convenience for the viewer.

Whether it's detailed property information, virtual tours or direct contact details, make sure your QR codes enhance the overall experience for potential tenants or buyers.

Conclusion:

?In conclusion, adding a QR code to your commercial property signage is a simple and effective way to boost your marketing strategy. It saves time and effort for potential tenants or buyers, provides more detail and context than traditional signage, helps you track the effectiveness of your signage, and gives you a competitive edge. ?

So why not give it a try? With QR code generators and scanners easily available, you can get started in no time.