Marketing on Tik Tok might be the next big, but where to start from? Check out the 3 tips, to begin with.

According to the recent report released in December 2019, the video app TikTok had surpassed 1.5 billion downloads. Tik Tok was the third most-downloaded app of the year, beating out both Facebook and Instagram

The significant rise of a new social media app opens the floor for online debate

Tik Tok's current audience is dominated by younger users, and depending on a brand's target market, this may either turn businesses on or off in creating accounts, however, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a daily basis by large organizations.

If you are looking for a new direction in Marketing then Tik Tok can provide the right opportunity to grow your marketing efforts.

Please keep some tips in mind while beginning your marketing Journey with Tik Tok, here are 3 tips to start with! 

1. Express yourself, and have fun with platform trends 

The first thing you’ll notice about TikTok is that it’s a little like being back in high school, or college, all over again.

The space is full of highly creative content, and as noted, younger users generating this content. They’re true to the image they have cultivated for themselves, and love to hop on the trends, but they also don’t take the platform too seriously.

2. Move out from reposting

Moving away from reposting the old video is probably the first thing you can do as a Tik Tok'ers TikTok videos need to go above and beyond to be interesting and engage audiences. TikTok videos may extend up to a minute in length, but ideally, it’s best to create videos that are 15 seconds long

Get straight to the point - time is of the essence

3. Start a trial run of TikTok for Better understanding

TikTok is seeing a significant surge in downloads, most brands are still testing the platform out. Now maybe the ideal time to conduct a TikTok trial run for your business. Additionally With Tik Tok app allows you to explore, experiment with video content styles, and better understand its basic functions, while this allows the users to work and define the channel’s best practices.

It's so important for small businesses to be on the right social media platforms that reach their target audiences As Social media is one of the best native advertising channels small business leaders can use to find their audiences.

It's still too early to tell whether TikTok will have real staying power.

Information Source 

Tik Tok Report 

Social Media Examiner 

Sensor Tower