Marketing Tidbits!

I was at a lunch the other day and we got into a conversation about marketing—what works and what does not. One industry executive noted the old adage, “Only 50% of marketing works. The trick is figuring out which 50%!”

The real focus of our discussion was on visual marketing and how it is everywhere from billboards on roadways and sides of buildings to screens we control like our phones, tablets, and home TVs, to screens we don’t like on transit, or in airports or malls. My lunch date followed up with some data I thought I would share.

• 90% of all information fed to the brain is visual.
• Color visuals increase people’s desire to read content by 80%.
• People are 85% more likely to buy your product or service after watching a video about it.
• Content posted with color images produced 180% more engagement.
• 65% of us are visual learners (LOL—I am not one of the 65%!).

(Source – vennage.com)

This is just a little food for thought as you develop your next visual/online, digital, or ad campaign!

To learn even more great insights specifically around?sponsorship marketing, register today to attend the WSC? - Alberta Forum in Edmonton in October. I have been granted a limited number of 20% discount offers for the WSC? 2023 – if you would like one and will use it to register before the end of this month, please email me and I will give you the code.