Marketing systems
What is the most important thing in your business? Is it your skills? Your pretty good at decorating, people can see that, word will get round. “I never advertise” you hear decorators say. However, there are lots of really good products that never saw the light of day. One classic example is the roller that was actually invented in 1940 but was never marketed so no-one knew about it.
It took another company, Sherwin Williams to modify the invention, patent it and market it. The rest is history.
Marketing is the most important skill that you can have in your business. With that one skill alone, you can earn good money and get a steady flow of work. What is marketing though, I Googled for a definition because although I know what marketing is, I was struggling to put it into words. Here is what I found:
“It is the business process of identifying, anticipating and satisfying customers’ needs and wants.”
Notice that it’s not selling, and it’s not just giving the customer what .....
Renovation specialist.
4 年Must get my hands on your spraying book, been told its full of tips and useful info.
Construction Consultant Equipping Trades, Building Contractors, Main Contractors, and Developers with systems to work smarter, not harder, achieving exceptional results in their developments safer & more profitability!
4 年Cracking content as always mate. Considering your a decorator not a chippy you have an uncanny knack of hitting the nail on the head pal
Director at PaintTech Training Academy LTD
4 年The full blog is here https://www.fastandflawless.co.uk/marketing-systems