This is Marketing Summary

In the age of Digital Media and focus of most marketers is "Getting word out", this book by Seth Godin focuses on roots and how to connect deeply with desires, dreams and communities of whom we seek to serve. Through the book, Seth Godin shows the mistakes that many marketers are making and shares case studies for readers to reflect upon. Below are the key takeaways which I firmly believe in.

The Lock and Key It doesn't make sense to make a key and then run around for a lock; similarly Better to make products/ services customers need rather than find customers for what has been made.

Marketing is a Generous act of helping someone solve a problem - Their problem ! People don't want what companies make, their understanding is simple what it will do for them. Great Marketers have empathy to understand this and don't use consumers to solve the company's problem.

People like us (Do things like this) None of us make decisions in isolation, instead we base them on perception of our cohort. The ease with which marketers and leaders are able to define "us" and pull the smallest viable market together, better they will be able to serve.

Persistent, consistent and frequent stories delivered to an aligned audience will earn attention, trust and action - Seth Godin