The Marketing Strategy That Works 100% of The Time
Dr. Pam Perry
?? As a publicist, I help subject matter experts, speakers and coaches get quick media coverage so they can attract more clients & speaking gigs. ??
The main thing is this:
Make sure that you’re doing something CONSISTENTLY!
I have a client that does videos every single week…
She does a video and then she adds it to her blog; she writes a little bit of copy about it (because she still needs the keywords there and title it correctly), and that’s all she does, and she receives tons of traffic to her site.
Then, once the video is on her blog, she shares it on Pinterest, she shares it on Facebook, she shares it on IG she shares it on Twitter, she shares it everywhere she can on social media.
That’s where her message then gets amplified.
Anyone who’s doing social media and they don’t have a blog, they’re really wasting their time, because the main thing is that your message should come from your hub. You’ve got to have a hub – you’ve got to build that tribe and that community.
So once you’ve added your content to your blog, you share it on social media.
I wouldn’t say spend hours and hours on Linkedin or hours and hours on Facebook and Twitter, that’s just a complete waste of time if you don’t really have a strategy of how you’re doing that.
Now some people only spend time on Linkedin, and that’s fine, because that’s where their target market is.
Some people only spend time on Twitter, because they find that they get the most response from that.
You just have to know your market and where people within that market are hanging out.
You want to fish where the fish are.
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However, keep in mind that even if many people in your market do not hang out Twitter, you still want to share your message there. The same thing goes for Facebook, LinkedIn, Google Plus, and Instagram.
Why?
Because it’s important that you syndicate your content.
Syndicate your content so it can get out there and reach the masses!
Every single time you publish anything online, you should share it on Facebook, Twitter, LinkedIn, TikTok and Instagram – the top 5.
Keep in mind that there’s many other places to share your content too, but these 5 are the bare minimum.
Note: If you’re a speaker, you should also be on Youtube too. If you want more speaking engagements, then you need to give people a taste of what they can expect if they were to reach out to you to speak at their event, etc.
So if most of your audience is on Facebook and that’s where you share your message, wonderful; but it only takes a minute to share it in other places too.
Majority of the people in your target market may hang out on one specific social network, but some of them will spend time on other networks too. Also, people who work in traditional media (TV, radio, newspapers, etc.) hang out on multiple social networks, and you definitely want to be where they are.
In addition to the above, sharing your content on the top 5 networks will get you more love from the search engines (such as Google) – which equates to more website traffic – plus you’re increasing brand awareness.
Keep in mind that when it comes to syndicating your content on social media, you don’t have to do it manually, you can simply use a social sharing tool like Hootsuite, or just connect some of the social networks together (for example, you can connect Facebook, Twitter, and Instagram).
How many people are you influencing?
As you continue to create content, publish it on your site, share it on social media, and do it all on a regular basis, the amount of people you’re influencing – your platform – will start to grow significantly.
Read the entire post here: https://www.pamperrypr.com/the-marketing-strategy-that-works-part-3
Program Specialist at Georgia State University
3 年Great advice.
Freelance Journalist | Magazine Collector who Mentors Future Journalists | Media Trainer
3 年Thanks Pam. I subscribed because you're always dropping gems!!
Guiding Growth by Getting Leaders Better Connected to the Ideas, Strategies, and Skills They Need. #trybean | Coach | Trainer | Keynotes
3 年This is all very good advice, Pam. I need to do a MUCH better job of moving my videos to my blog. Actually now that I think about it, I need to get back into the habit of making more videos again. Fun. Getting ready to take this speaking career of mine to the next level. Very exciting times. Thank you, Pam!