Marketing Strategy

An organization's strategy that combines all of its marketing goals into one comprehensive plan.

A marketing strategy is based on research that focuses on a business’s competitors, customers, market size and the potential for market growth.

The strategy will help to determine what aspects of the business have the most influence on its customers.

It is a way for a business to maximize the results from money and time spent on marketing.

The goal of marketing strategy is to set a foundation for a business’s marketing plan. This is accomplished by having a good understanding of customer wants and needs.

A properly prepared strategy will allow the business to focus on the right mix of service and products, to allow it to obtain its potential for maximizing profits.