Marketing strategy of Mahindra & Mahindra

Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing corporation headquartered in Mumbai. It was established in 1945 as Mahindra & Mohammed and later renamed Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the largest vehicle manufacturers by production in India. The marketing strategies of Mahindra and Mahindra include various campaigns that were done to draw user’s attention. They have made good use of digital platforms to retain their audience. Following are some of the marketing strategies of Mahindra and Mahindra.

Marketing Campaigns of Mahindra and Mahindra

An engaging and relatable marketing campaign strategy provides an organization with an edge over its competitors. Mahindra and Mahindra is one such automobile company that has revolutionized the markets. It puts out content that is valuable or entertaining to people anywhere in the globe and in doing so Mahindra has attracted a global audience.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times.

• Mahindra & Mahindra held a pre-launch event on 15 December 2015 where the company released images of the car for the first time, before its launch. This helped them in getting great feedback and reactions about the car. M&M got 1.5 million views on its microsite, 3,00,000 views, and 50,000 hot inquiries in two days.
• The company released a video of the vehicle plying on the road, featuring young, dashing brand ambassador actor Varun Dhawan before the official launch on TV, YouTube, and Facebook.
• Mahindra & Mahindra also targeted various e-commerce platforms to sell their new launch and has already started taking bookings on Flipkart, car and bike portals, and its e-retail platform M2ALL.
• Dubmash & Win KUV100 Contest – Mahindra & Mahindra announced the dub smash contest on 23rd December before the launch of the car. In this contest, participants had to make a dub smash video, based on his/ her experience on the first time seeing KUV 100 and upload the same on Mahindra & Mahindra Ltd. till the 14th The prize for the same was Mahindra KUV100, Mahindra Adventure Expedition on 2016 for a couple, Mahindra Gusto and 100 other merchandises.\Digital Marketing Strategies of Mahindra and MahindraThe most successful campaign of Mahindra is the #choosetogetherchooseright campaign. The economic class categorized people hyped about the cars which were under 10 lakh. The main motive of the campaign was the general public who wanted to live their life luxuriously but they couldn’t afford it. Hence Mahindra makes their life even better by launching cars under 10 lakh with the best services to the customers.?

Social media engagement

Mahindra and Mahindra are presently very actively maintaining their presence on social media platforms such as LinkedIn, Instagram, Twitter, and Facebook this helps the audience to get notified and also to get updated about their new innovations and products.

Content marketing

Mahindra and Mahindra mainly focus on content marketing to reach the value and necessary information to their targeted audience. They create blogs, articles, videos, and infographics that cover various topics related to agriculture and renewable energy as a part of the marketing strategies of Mahindra and Mahindra.?

Influencer collaboration

Mahindra collaborates with many social media influencers and brand ambassadors who can provide information and updates to their targeted audience. Some of the partners have a strong presence in their respective fields such as agricultural experts, environmental advocates etc. The influencer creates content and share their experience of Mahindra products and they help to reach the brand to the customers.

Mobile apps and digital tools?

Mahindra has developed different mobile applications and digital tools to enhance their targeted customer experience and to provide convenience to the audience for example: showcasing offer mobile apps for vehicle booking service scheduling etc.