Marketing Strategy

If!

Is there any word in the English language more brutal than ‘if’?

“If I had.” “If I knew.” “If only.”

Do you have a favourite ‘If’ to go along with your dreams of scaling your business and fulfilling your dreams?

“One of the most common mistakes and one of the costliest is thinking that success is due to some genius, some magic, something or other which we do not possess.” – John C Maxwell

When it comes to building your brand and scaling your business, success has nothing to do with magic or genius.

I have helped all my clients achieve tremendous success in their business using specific principles.

In this article, I will be sharing with you just a few of these timeless principles of branding and marketing.

Here is the most crucial principle of branding. Brands do not multitask. What this means is, you need to ensure that your brand speaks to a single thing.

It must be unique and attractive to your target audience. If your brand is not specific, no one will know what you stand for.

A scattered brand is not a trusted brand.

The next principle to examine is your target audience. Do not make the mistake of serving multiple types of people.

Selling is serious business. There is no room for assumption or guesswork.

Take the time to find out who is interested in your exact product or service. Those are the people you market to.

A brand lacking a target audience is not scalable.

This is the step that differentiates the high selling brands from the mediocre brands. Know your competitors.

Regardless of how unique your brand is, you have competition. You need to know who your competitors are and what strategies they are using.

This way you can create a voice in the market that is uniquely yours.

A brand unaware of its competition will not stand out.

At this stage, you have the tools you need to begin to build your brand. But there is one final ingredient left. This is a secret tip that will get you high paying clients fast.

Many businesses struggle in the beginning to land high paying clients. Perhaps you are in a similar situation.

The answer to get your name to the front of the line is quite simple.

A brand that captures a whale is instantly scalable.

In your target audience, there are people who are influencers, world class leaders, and high quality prospects. Individuals whose recommendation would put you at the front of the line in your business.

Take the time to build relationships with these people. Ensure that you serve them to the best of your ability.

And they will be willing to introduce you to their vast network.

And boom!

Your business instantly becomes scalable and highly profitable.

There is a lot more to brand marketing. Let's talk about your brand.