Marketing Strategy Inspiration, Medchat Partnership, and More
Wondering how to keep a pulse on an industry that’s constantly changing while also advocating for your brand?
Every month, we’ll share the latest in healthcare and pharma marketing while digging into the most effective patient acquisition and engagement strategies. A human-centered approach can help you stay relevant and foster stronger doctor-patient connections.
Read on to see what's vital today.
What Can Healthcare Marketers Learn from Other Innovative Industries?
Staying ahead of market trends and fine-tuning your existing healthcare marketing strategy may help you reach some goals? ??, but what happens when your momentum begins to wane?
Whether you’re stuck with stagnant results or looking to innovate, it’s worth drawing inspiration from industries outside your own. ??
From banking to travel, here’s how industries beyond healthcare are achieving sustainable growth—and how healthcare marketers can put their own spin on these strategies to raise brand awareness, better engage with audiences, and generate more leads and conversions. ??
Medchat for Health Systems & Practices
Introducing our exciting new partnership with Medchat! ?? Medchat is an AI-powered patient communication and workflow automation tool designed for health systems like yours.
In today’s healthcare industry, overburdened health systems face the challenge of doing more with fewer resources.? Medchat’s customizable, HIPAA-compliant platform provides:
Embrace the power of AI —learn more about Medchat. Plus, check out our case study to learn how Healthgrades integrated Medchat on our site to improve the user experience and increase operational efficiency.?
Top Five Things Patients Prioritize When Choosing a Doctor
If you’re not keeping the right pulse on what patients want, how will you attract and retain them? ??
Historically, patients had to choose their doctors based on minimal information, such as word-of-mouth recommendations. But times have changed. Like most things nowadays, patients expect finding a new doctor to be easy, informative, and digital. ??
Read our recent article on how you can leverage the power of consumer feedback to align your health system with what matters most to patients. ??
From Personalization to AI-Driven Insights: A Look at Pharma Marketing Dynamics in 2024
As the healthcare landscape continues to evolve, pharma marketing strategies for 2024 face significant changes.
From predictive technologies and more streamlined administrative processes to increased direct-to-consumer (DTC) and direct-to-physician (DTP) digital ad spending, one thing is certain: Reaching qualified patients and physicians as a pharma brand is going to look a lot different than it did in previous years. ??
As a pharma marketer, the best way to plan for success this year is to bridge the gap between what consumers want and how evolving technology ?? can help address these needs. Here’s how.