Sometimes, you can get stuck in a rut trying to figure out new marketing strategies for your software. Luckily, we've got your back and we're here to share with you 101 marketing strategies that you can add to your toolbox??.
- Social Media Trivia??: There are nothing people like more than polls. They're fun, short pieces of content that are also interactive. You can do this across multiple different platforms. Encourage interaction and engagement with trivia, polls, or other audience feedback tools.?Asking a question on LinkedIn about who was the first company to develop a VoIP product could spark interesting feedback and even debate that puts your name and post in front of a lot of your connections' connections.
- Become a #HashtagHero??: Hashtags automatically categorize your content with similar posts about a certain topic. This can be extremely helpful since many users tend to look at hashtags to view content revolving around a certain subject.
- Design a Valuable Infographic??: Infographics help explain concepts, processes, or data in unique, concise, and impactful ways. There are many visual learners out there that struggle to grasp a concept written in five paragraphs, but consume infographics with glee.
- Make Predictions??: It’s not all that foreign. Think about sports teams who use predictions to determine which young players they select in the draft. That’s based on numbers and where the team is presently, and filling gaps based on where they want to go as a team. Predicting what consumers are going to want next can keep you one step ahead of the game and give customers exciting features to anticipate in the future.
- Build An Affiliate or Partner Program??: An affiliate or partner program is based on revenue sharing. The affiliate, or promoter, offers your products to potential customers using their site. When a customer purchases your product from an affiliate’s site, the affiliate receives financial compensation. The affiliate can provide a long-term revenue stream.
- Build a Free Tool or App??: Building a free online or mobile app that provides a great solution that aligns with your core offerings?is a great way to get people to provide you with their information or even give you access to them when they need your services or products.
- Ask a Client To Write an Educational Article From Their Perspective??: One approach that tends to be both valuable and interesting is to have your customers share their perspective - it could be about their industry, how they utilize a solution you provide, future predictions, or even their own processes. The key here is to not go with a sales approach but education from the customer's perspective.?
- Guest Blog For Partners & Industry Sites??: Writing for other websites is an easy way to build inbound links and leverage the exposure of other sites for your own brand awareness. Simply reach out to partners, industry sites, or even other online media publishers and ask if they are looking for content.?
Want to see the full list of 101 marketing tactics you can utilize? Check out this interactive article for more??:
