Marketing strategies of Companies in India

Time is an important factor in the growth of organizational marketing strategies in India, for with the economic landscape and sort of consumer segments varying across the country, all these factors add to a unique mix between old and new marketing processes. Being one of the biggest-growing economies in the world, India presents a unique mix between old and new marketing processes. Companies spend so much on digital platforms and focus on social media and e-commerce simply because it will eventually be seen by the tech-savvy consumers. In that way, it has allowed brands to use data-driven methods while providing the opportunity for brands to be personal, to personalize marketing messages to consumers, and to be intimate in communicating with its customers.There are numerous companies, while continuing to pursue their options of niche exploitation in the midst of linguistic as well as cultural diversities within India, do pursue regional marketing strategies. Regional influencers of a brand can easily relate the brand to an audience through localized messages. Further, festivals have become ubiquitous as a marketing channel, and most of the companies have availed various promotional offers with the respective events that are well welcomed by the companies.In addition, sustainability and CSR mainstreaming is ongoing in marketing. Consumers, for example youth want to opt for brands which are considered to be responsible brands and respectful of the environment. Companies will now talk about their CRS efforts, which will make people believe and be loyal to the brand.Besides that, television and newspapers-the traditional media houses-are strategically important since, for those companies, these are as crucial on the ground since most parts of the rural regions are still in the growth phase of digital penetration. And hence companies are now compelled to go multi-channel in their pursuit of maximizing reach and impact through both traditional and digital marketing strategies. Innovation with flexibility and sensitivity toward the behaviors and preferences of Indian consumers keeps a firm grip on business through which to remain competitive in such a dynamic environment.