Marketing in a Story - Ready to Street Party?

As an entrepreneur or new business owner, the importance of marketing can be overlooked. And yes, you are correct if you are assuming I am writing this article because we did this oversight too. So speaking from not ordered experience, regardless of whether your business is traditional or driven by your specific purpose, marketing is the key to reaching and engaging your target audience. How else should everybody know about you??

From what we have learned so far, let’s share the essence of marketing in a short story. Let’s dive into a captivating street party to puzzle it all together in a fun and easy way!

Your Business?

It all starts with your business and what you’ve got to offer. Picture this: You're hosting the most spectacular street party of the year.

Advertising

You design a radiant flyer announcing the "Ultimate Street Party this Saturday!" This is advertising in action - crafting a powerful visual message to entice potential attendees and showcase your event's unique appeal.

Promoting

To escalate the excitement, you hire a local band to perform a surprise flash mob in the town square, handing out flyers to captivated passersby. This is promotion - an exhilarating strategy to generate buzz and spark interest in your event.

Publicity

As the flash mob unfolds, a local reporter spots the commotion and decides to write an article about your epic upcoming street party. This is publicity - harnessing media coverage to amplify the reach of your event and attract even more potential guests.

Public Relations

The reporter interviews you, and your enthusiasm and vision for the most incredible street party ever charm the audience. This is public relations - creating a positive image and building rapport with the public, making them feel connected to you and your brand.

Sales

The big day arrives, and you showcase various food stalls, activities, and live performances. You answer questions, encourage people to join the fun, and they end up spending money at your event. This is sales - converting your marketing efforts into tangible revenue.

Marketing

If you've orchestrated this entire process – from the flyers to the flash mob, from the reporter to the sales – then congratulations! You've mastered marketing!

Marketing is relevant for every business, including purpose-driven ones. It's about communicating your message effectively, engaging your target audience and creating a relationship with your favorite customers, so they have a chance to gain trust in you, in what you offer, and in doing business with you. And that allows you to make a difference with your business.?

An Actionable Step Right Away

When you think about your upcoming marketing efforts - Do they already reflect and make your unique value and selling proposition visible to your favorite customers? Right now might be the perfect time to dive into your business's heart and soul to identify what sets you apart from the co-competition and weave it into the next creatives, visuals or piece of content you are creating.?

Your uniqueness is the golden ticket to capturing your audience's attention and giving them the opportunity to become your loyal customers. You can use your lived purpose and values to show your uniqueness. Or you can use other things too. Grab a sticky note, virtual or physical. What is the uniqueness in your business or offer that you like to show in your upcoming marketing? Note it down and share it in the comments below. We love to read how you get creative!

Enjoy your marketing and #LiveYourBusiness,

?? Sandor, ?? Conny, ?? ?? Mirah

#startupSuccess #entrepreneurLife #marketing #purposedriven