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?? Marketing Stats in Review 2020 ??

Janser Bob

CTO @ BIP | Artificial Intelligence | Marketing Automation | Chatbots | Digital Marketing Specialist | Linkedin Trainer

发布日期: 2020年1月20日

The world of marketing is dynamic and can change quickly, especially in the online world.

As a Digital Marketer, it is part of our tasks to be attuned to the tools, as well as to market trends. Essentially, these trends are translated into past statistics as well as recent statistics in which they demonstrate the audience's "thermometer".

I am gathering statistical data to be able to assess these trends and discuss possible twists and turns in digital marketing.

?? Content Marketing Statistics

?? Blogging

? Blogging 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

? WordPress users produce over 70.5 million new blog posts and over 52 million new comments monthly. (WordPress, 2019)

? 36% of people prefer list-based headlines. (IMPACT, 2019)

? Over ? of internet users say they read blogs regularly. (Quoracreative, 2019)

? Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)

? In the U.S. in 2020, over 31 million people will be able to call themselves bloggers. (Quoracreative, 2019)

? 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019)

? Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing, 2019)

? Using statistics in blog posts improves consumer trust. (Forbes, 2018)

? 43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)

? 43% of people admit to skimming blog posts. (HubSpot, 2018)

? 23% of today’s posts on social media include a link to a blog post. (Quoracreative, 2019)

?? Content Strategy

? Content Strategy 32% of marketers say visual images are the most important form of content for their businesses. (HubSpot, 2018)

? Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)

? 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019)

? 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute, 2017)

? LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (LinkedIn, 2017)

? 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018)

?? Podcast

? Podcasts 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018)

? Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018)

? Podcast listeners are more likely to own a smart speaker. (Edison Research, 2018)

? 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018)

? Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018)

?? Search Engine Optimization Statistics

?? Conversion Rate Optimization (CRO)

? Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)

? Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)

? 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)

? For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

?? Local SEO

? Local SEO 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)

? 82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018)

? 28% of searches for something nearby result in a purchase. (Google, 2016)

? Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

? 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)

?? Organic Search

? Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)

? The average Google first page result contains 1,890 words. (Backlinko, 2016)

? 50% of search queries are four words or longer. (IMPACT, 2019)

? 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)

? 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)

? Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)

? Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)

? Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)

?? Ecommerce

? 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)

? By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)

? B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms, 2018)

?? Voice Search

? 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2019)

? Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019)

? Smart speaker shipments grew nearly 200% YOY in Q3 2018 globally. (Strategy Analytics, 2018)

? By 2020, 50% of all online searches will be voice searches. (Wordstream, 2018)

? As of January 2018, there were about 1 billion voice searches per month. (Wordstream, 2018)

? Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018)