Marketing: Start with a Corner

Have you ever heard this: if you want to decorate and bring a room to life, start with a corner?

It’s a small, manageable space that adds a spark of interest without feeling like you're tackling the entire universe.

I've been wanted to bring some magic into one of our rooms at home for ages, but it's a huge room and it feels overwhelming, and I also don't have much time.

So inspired by "corner thinking", I ordered some furniture and a few nik-naks, especially for that corner - and a step towards transforming the room.

We do this in business all the time, don't we?

We set out with good intentions and things we want to achieve, but when it comes time to act - if it feels overwhelming, then we procrastinate.

Why?

Well, during a client coaching call yesterday, we dug into this very issue - and why we sometimes don't act... lose control... and don't stay in charge of our business:

1. Time Pressures: We're all busy, and it feels like there are never enough hours in the day.
2. Hurried Mind: That frantic feeling of trying to juggle too many things at once.
3. Divided Focus: With so much on our plates, it's hard to concentrate on any one thing.
4. Lack of Belief: Doubts about reaching our goals can be paralysing.
5. Negative Mindset: This can sap your energy and enthusiasm.
6. External Comparisons: Obsessing over competitors who seem to be doing better.

These factors (and more) can prevent us from taking the necessary actions.

And often, marketing is the first to be sidelined.

But marketing is crucial; it directly impacts your business’s financial health. Given that financial issues are the top reason businesses fail in the UK, we must prioritise it.

So, if you are putting off your marketing because you're telling yourself:

• "I don't have time."
• "What's the point? It didn't work before."
• "Other people are better than me."
• "I don't know what to do."
• "I'm just not feeling it today."

STOP.

Take a moment to reconnect with your goals and take that first step—no matter how small. CORNER THINKING.

If you need a little help getting back on track, and getting some sparkle back into your sales and marketing...

Join our Sales Quick Wins session on 22nd August. It's a free, lunchtime power hour online. Here's the link to join.