Marketing Software

With the rise of technology, the marketing world has become easier to navigate thanks to software designed specifically for media buying and digital marketing. Whether it’s social media managing software like Hootsuite or BluHorn’s own media buying and planning software, there’s a tool for everyone.

However, there is a lot to search through. So how can you know which software is best for your company? We went and asked experts in the media world so your search is easier.

“We, of course, use PR Newswire," LifeFlip Media CEO Eric Mitchell said. "It has a great staple of content."

Mitchell runs a public relations firm that works with some of the world’s most progressive and ambitious companies. PR Newswire is one of the industry’s best press release distribution networks providing products like media monitoring and content distribution.

As President and Chief Strategist of Media Volery, Zontee Hou knows the importance of being able to work directly with clients and closely monitor their social media. That’s why she uses Rival IQ.

“It allows us to build a competitive social media landscape for our clients and track those over time, building a better understanding of what's happening, not only with conversations around the brands but also what those competitors are doing more or less effectively," says Hou. 

Hou also uses Meltwater Social, which allows brands and agencies to turn data into customer engagement opportunities.

“We can better understand what's happening, not only on social media but on blogs, in the news, in forums, etcetera," Hou said. "That way we can better analyze the conversations and the trends that are happening within that specific space.”

With all of the options out there for marketing software, it’s important to find one that works best for you. Do the research and listen to companies similar to yours. What software do they swear by? Take everything from price to the ease of use into account and enjoy the modern technology available to you.