Marketing with Smartwatches.

In today's digital age, innovation is key to staying ahead in the competitive world of marketing. As a digital marketeer, it's important to constantly explore new avenues and technologies to effectively reach and engage with your target audience. One such technology that is still underestimated is the smartwatch.

The Potential of Smartwatches for Marketing

Smartwatches have become increasingly popular among consumers for their convenience and functionality. They offer a range of features, from fitness tracking to receiving notifications, all conveniently strapped to your wrist. But how can smartwatches be leveraged for digital marketing purposes?

One idea is to display advertisements directly on the smartwatch. Imagine having a smartwatch that is more affordable than traditional smartphones, with the added benefit of displaying targeted advertisements. Companies like Amazon have already implemented this concept with their Fire tablets and Echo voice assistants, and it has proven to be effective in reaching consumers.

Location-based services are another exciting possibility for smartwatches in the realm of digital marketing. Imagine walking through a city or a mall and receiving a push notification on your smartwatch informing you about a special offer or discount at a nearby retail store. This personalized approach can greatly enhance the shopping experience and drive more foot traffic to physical stores.

Location-based services on smartwatches have the potential to revolutionize the way businesses engage with consumers. By leveraging the GPS capabilities of smartwatches, marketers can deliver highly targeted and contextually relevant offers to consumers based on their location and preferences.

For example, if you're walking past a coffee shop and your smartwatch detects your favorite coffee brand, it can notify you about a limited-time promotion or a new flavor that you might be interested in. This level of personalization can create a sense of exclusivity and make consumers feel valued, ultimately driving more conversions and brand loyalty.

Furthermore, by integrating loyalty programs and vouchers into smartwatches, businesses can incentivize customers to visit their physical stores. Imagine receiving a voucher on your smartwatch for a discount or a freebie when you enter a store. This not only encourages immediate purchases but also increases the chances of repeat visits and customer retention.

Conclusion

In conclusion, the future of digital marketing lies in innovation and embracing new technologies. Smartwatches have the potential to revolutionize the way businesses connect with consumers, offering personalized and location-based experiences.

About the author:

Bj?rn Radde?is Vice President Digital Experience at?T-Systems International?- one of the world's leading vendor-independent providers of digital services. Before he joined T-Systems he was Director Digital Experience at Sabre and Vice President?Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.