Marketing Shifts Due To AI Impact
Lots of discussion is happening about AI use these days in general business operations and very much so in advertising and marketing.
There are a lot of sources to get information from every day, but let me note the link below for a lengthy blog post from HubSpot examining nine trends in marketing due to AI.
Includes key points and integrates links and videos, so a good "one stop shop" source if you are trying to get a better sense of impact and applications.
Steve
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Points covered:
1) Doing more with AI--with empathy
2) Harnessing generative AI to improve messaging performance
3) Crafting unique branding with "human intelligence"
4) Becoming more purpose-lead as generative AI transforms buyer journeys
5) Owning the customer experience
6) Making more decisions with less data
7) Preparing for generative AI in search
8) Using an account-based approach for more than jut enterprise
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9) Leveraging automation and go-to-market plays
I hope you find this helpful.
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About me
I have been a career sales professional in B2B sales. This has included managing my own territories, selling jointly with others and managing sales teams.
My career started in Seattle with the Puget Sound Business Journal, but a significant portion of my professional time was in California, split between Los Angeles and Orange County, before a return to Seattle.
Also
I am owner and community manager for the LinkedIn group?Seattle Sales, Marketing and Advertising Professionals, which has 4900+ members: (4) Seattle Sales, Marketing & Advertising Professionals | Groups | LinkedIn
Also one of the first million members of LinkedIn (2004). I have been an active blogger on the platform since 2014, when the option was first offered.