Marketing and SEO - Trend Alert | Kilo.Health

The marketing and SEO experts at Kilo Health have collaborated to share their insights on what will be crucial in 2024 and how others can leverage these trends to their advantage.

Keep reading to discover insights about these specific areas.

Marketing trends of 2024

Creativity

“'Content is a king takes a new twist today – creatives reign supreme, boosting storytelling in social media marketing," explains Deimante Butke, Head of Marketing at Kilo Health.

It’s no surprise that creativity in marketing grabs attention, personalizes customer experience, and fosters brand loyalty. Creative and engaging advertisements have the power to stand out amid the sea of ordinary and unremarkable content, transforming viewers into customers.

"In a world where consumers are inundated with information, creativity is the key to cutting through the noise. It's the difference between being seen and being overlooked. And in the competitive landscape of marketing, that's a difference you can't afford to ignore," says Ieva Melke, a Category Marketing Lead at Kilo Health.

Storytelling

Butke offers some tips on creating excellent social media stories:

• Understand your audience: Identify your goals and understand their interests.
• Keep it short and sweet: People's attention spans are brief, so ensure your stories are concise and direct.
• Use video content: Videos grab more attention than static visuals alone.
• Evoke emotion: People enjoy stories that stir emotions.
• Foster authentic connections: Address the problems your brand solves and demonstrate genuine care.

“By applying these tips, you can craft social media stories that align with your marketing goals. Remember, creativity is the new king,” concludes Butke.

Culture-first

"Customers are more likely to show your brand love and loyalty if they can connect with the company culture and product vision," explains Melke.

These days, people like supporting companies that share their values. Imagine these values as a sort of guide for the company — from what it stands for to how it operates every day. When a brand makes its values clear, it stands out, connects better with customers, and keeps them coming back for the long haul.

“Moreover, by taking a stand on societal issues, brands can demonstrate their commitment to positive change, thus attracting a like-minded customer base. It's not just about selling a product or service anymore, but about what the brand stands for, its vision, and its core ethics,” says Juste Kulikauskaite, Brand Identity Specialist at Kilo Health.?

SEO trends of 2024

The search generative experience

Simonas Steponaitis, an SEO leader, explains:

“Here are the main problems that might occur with SGE in 2024: Websites might get fewer visitors from search engines because SGE (Search Generative Experience) goes beyond answering simple questions and handles advanced queries, resulting in zero-click searches. This makes the competition for the top spot on Google even tougher since SGE will be taking the lead, Google Ads in the middle, and regular search results will be pushed lower.?

However, websites can adapt by making content that's usually longer and well-researched. The key is to add unique insights from personal or work experiences, linked to a specific person with a strong social presence. Simply put, mix all your natural marketing efforts, especially on social media, with SEO. This helps your audience know your content creators better, making them more likely to trust and connect.?

In the end, there is also a rhetorical question of ‘what will happen if websites start to block SGE or if the government applies new policies that significantly limit the possibilities of using information from other sources.”

AI

“The significantly increased volume of content compels Google to utilize more resources for processing, indexing, ranking, etc. Also, with the substantial growth in content, it’s hard to tell between high-quality and low-quality content.”

Our SEO experts also discuss AI and content with a positive perspective, highlighting an upcoming trend to keep in mind in 2024:

“You probably noticed that companies are not just looking for regular writers but AI content creators. Artificial intelligence is taking up more and more space: with its help, SEO specialists can not only generate content but also optimize headlines, fix factual errors, and improve grammar. The most important thing is not to lose common sense and focus on the user and their expectations.”

4 important factors SEO specialists should keep in mind

1. The upcoming year will bring an increased focus on the user.?
2. People will seek information through voice rather than text, even more.
3. The increasing importance of visual information.
4. People will seek information using their phones even more than they will using a computer.

Ultimately, we can't hop into a time machine and get a glimpse of exactly what 2024 will bring. Nonetheless, listening to the experts' predictions helps us get ready and reach our goals more efficiently.

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