Marketing secrets from the RockCorps CMO hall of fame: Stu Jackson of Amazon

Unlocking 25 years of media and marketing wisdom, Stu Jackson has sage advice for marketeers based on his experience of building authentic, beloved brands Orange, EE, Nissan and Amazon:

"Make sure that what you're doing is authentic to your brand. Meet your customers where their passions lie rather than expecting them to come to you. Music has the power to unite and build emotional connections between brands and their fan base."

Stu has seen firsthand the power of connecting authentically with customers' passions through impactful partnerships with organizations like RockCorps and Apprentice Nation, who uniquely combine entertainment, marketing and social purpose.

"RockCorps genuine commitment to social purpose and engaging people's passions for music and education make their partnerships truly authentic. When it comes from that authentic place, it resonates so much more with customers...The key for any brand is finding an organization aligned to your values and purpose. Then collaborate in a way that taps into people's passions and make it meaningful - don't just slap a logo on it. When you get it right, the impact on brand love can be incredibly powerful.”

Read more here.