Marketing that SCORES!

The 2-1 win against Germany last Sunday was a huge accomplishment for England and for women’s football around the world. After bringing home the EURO 2022 trophy,?brands have kicked up a storm, showcasing some genius reactive marketing to show their support for England.

?Women’s football and particularly the Euro 2022 has come on in leaps and bounds, breaking records as it grew momentum, like the all-time highest attendance record for a EURO final tournament. Taking a huge step in the right direction and inspiring young girls to play, fully endorsed by household names celebrating in a big way, helped to promote the game even more. All ages and genders celebrated alike!?

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Here are just a few of our favourites:?

Royal Mail?

Promoting their services while tapping into an online conversation, Royal Mail cleverly congratulated the team in the best way possible.?They gave it their stamp of approval!

Sainsbury's

Supporting the team with a clever riddle, incorporating vegetables you buy in store. Have you figured it out? It’s very commonly sung at football games!?

A fantastic way to get into the football spirit and an even better way to engage the end user.?

Nike

As a sponsor for Women’s EURO 2022, Nike created a simple but inspiring print ad with the tagline ‘Never settle, Never done’. A statement campaign to show everyone exactly what women can do.??

Lego

Inspiring a new generation, with their tagline “Play makes anything possible”, Lego shows that anything can happen when given the freedom and chance to give it a try.?

Specsavers

Specsavers know their audience on Twitter and are top of their game when it comes to hilarious reactive marketing. This ad recycles one they ran during the Men’s World Cup in 2018, but with a cheeky edit congratulating the Lionesses.??

Domino's

Using their infamous pizza box packaging Domino’s transformed them into the England flag, showing their support for the Lionesses, while injecting some good old positive brand recognition.?

Football fever is here, and we love to see the quick creative minds of brands immersing themselves in the celebrations. Brands are bringing awareness to women’s football and it’s interesting to see how these brands are helping to promote the game further. Congrats Lionesses!?

If you want to know more of the latest information on women’s football visit?https://www.uefa.com/womenseuro/?and show your support!?