Marketing and Sales - Perfect Together

Marketing refuses to be accountable for sales. And Sales says that Marketing gives them junk to close. Does this sound like your team?

Does your Marketing group argue that they can't be held responsible if the leads don't close? Does your Sales group blame the quality of the leads for missing their numbers?

Welcome to B2B today - where nobody wants to be accountable, but everyone wants to get paid.

That's bad enough. But what really should keep you up at night? If you don't solve the problem, everyone's going to walk.

There is a solution. And it doesn't mean forcing people to put "skin in the game." Nor is it a simple matter of aligning goals. You have to understand how Marketing and Sales actually work, and how they can work together.

Or you could just duck.