Marketing = Sales

What is the one thing that every company needs. Sales, Sales, and Sales!

It does not matter if you are a one-person shop, or you have a sales force of 50 people. Cash doesn’t flow through the door unless someone is out there asking the right questions of those looking at your products or services. If you believe that customers will flock to your store just to purchase a better mouse trap than anyone else’s, without having anyone make them aware that it is better, you are not dealing with reality. I wish you all the luck in the world.

In my world I have never seen that as a reality, so I have spent my entire career learning how to gain the trust of a future client. I have also learned how to build a lasting relationship in the process. These are skills that are taught by many, but few really get the true essence of the process. First and foremost, forget the idea that Salespeople manipulate you into something. No successful business or Salesperson has ever gained a long-term client with anything less than identifying the value and dependability of a product or service. That is the only thing important to the prospective client.

So, as you can see it is becoming important that every organization needs someone on the front line providing that critical information to the possible customer. This is not a hard process, but it is a critical one and with just a bit of common sense and a little research anyone can be well equipped to be that stellar Salesperson you need.

The big question for today is how much do you spend on marketing your product or service? The next big question is how much you spend on refining the skill base of those out there using that marketing budget to bring in business. If the number on one of these budgets is large and the other does not exist it is possible you may not be spending your money wisely.

By the same argument if you are a Salesperson and you are not making investments in your own education, I must ask why you chose to end your career before you started it. Sales is a tough business and if you do not invest in yourself why should I buy the product or service you are trying to convince me to buy. Your lack of focus and lack of skill will instantly become apparent and dare I say even the most inexperienced consumer will quickly see that you are not the answer to their problems. Just out of curiosity here do you ever wonder why someone that was dealing with you and still chose not to buy made the decision they did? If you do and are always believing it was their bad choice not to work with you, it might be time to start getting brutally honest with yourself.

Let’s keep this conversation going join me on LinkedIn. You can also find my book “Treasure Hunt” online at Amazon, Target or Barnes and Noble.